In-person Program
    Closed for 2026. 2027 dates not announced yet

    Georgetown University Summer Programs Marketing & Personal Branding Academy

    by Georgetown University Summer Programs

    Over two weeks on Georgetown University's campus in Washington, DC, you study marketing, from traditional campaigns to social media and influencing, through lectures, talks from industry guest speakers, site visits and hands-on assignments. In small teams you work with a real DC-based client, and by the end you create and pitch your own marketing campaign and build a personal brand strategy. You can live on campus or commute each day, and the course is non-credit and graded Pass/Fail.

    Facts checked against the official page on 11 Nov 2026 · Editor: Sean StevensSean Stevens · Sources

    At a glance

    Official facts · checked 11 Nov 2026
    DatesOfficial
    2027: Not announced yet. 2026: 21 June to 3 July
    Who can applyOfficial
    Homeschooled applicants need a School Official Reviewer who is not a family member or paid tutor. International students need no student visa or TOEFL scores for the Academies
    Total costOfficial
    $6,465 residential, $5,075 commuter (2026)
    Format and placeOfficial
    In person, University residence halls, Georgetown University, Washington, DC
    Length
    2 weeks
    Included / budget separately
    Included: accommodation, meals (19 meals per week included in residential tuition). Separately: application fee $50 (non-refundable, waived for applications by 31 January), International student health insurance $90, optional commuter meal plan from Georgetown Dining (price set by plan)
    Deposit and refunds
    Drop 3 weeks or more before the start (by 30 May 2027 for the 2027 session): 100% of tuition and fees refunded
    Financial aid
    Limited need-based scholarships for students admitted to an Academy, covering tuition only and not guaranteed
    Apply by
    Not publishedNot announced yet
    Cohort and selectivity
    Georgetown admits eligible applicants on a rolling basis after reviewing grades, courses taken, a school reviewer form and a personal statement
    Credit or certificate
    Non-credit transcript (Pass/Fail)

    Get the key facts by email

    The dates, costs and how to apply, all in one place.

    Marketing & Personal Branding Academy

    Succeed's assessment

    Should you apply?

    Succeed

    In short

    It's a good fit for a student who wants to try marketing on real work, with a DC-based client, site visits and people from the industry in the room. It's a weaker choice if you want a summer that signals selectivity or earns college credit.
    • Why it's worth it

      Much of the academy is hands-on. You work in a small team with a real DC-based client, see what a working marketing firm looks like and finish by pitching your own campaign and personal brand, and if you choose the residential option, you spend two weeks living on a college campus in Washington.

    • What it asks of you

      You're in class from 9:00 a.m. to 4:30 p.m. on weekdays for two weeks, and you pay full tuition up front to hold a seat. Commuters also need to stay within 45 minutes of campus.

    • Who should skip it

      Students looking for a summer that shows they beat a competitive field, since the published bar is a 2.0 GPA and admitted students get seats in the order they register and pay. It also won't suit anyone who needs college credit, because the academy is non-credit.

    What does a weekday at the academy look like?

    In Georgetown's sample weekday schedule, class runs from 9:00 a.m. to 4:30 p.m. Lectures, off-site visits or labs fill the morning and early afternoon on either side of a 12:00 to 1:30 p.m. lunch, and the last hour goes to discussion or work on your capstone project.

    After dinner (5:00 to 7:00 p.m.), the evening from 7:30 to 11:00 p.m. is for optional activities and free time under residential life supervision until curfew. Georgetown's examples include movie and game nights, cookouts, a resume workshop and college essay sessions, plus outings such as the National Mall, Smithsonian museums and Nationals baseball games, though the lineup changes from year to year.

    What do you leave with after the two weeks?

    You leave with work you can point to: an integrated pitch and marketing plan, a marketing campaign of your own that you pitch at the end, and a personal brand strategy that Georgetown says is useful for job and college interviews and networking. Along the way you work in a small team with a real DC-based client.

    On paper, you get a grade on a Georgetown non-credit transcript: Pass if you complete all coursework and attendance requirements, Fail if you don't, or W if you withdraw after the start. Georgetown's academy overview talks about earning credit, but the academies are non-credit, so this one won't give you college credit. Academy students also get access to The Edge, a soft-skills learning platform from Ascend Now.

    Who gets a place, and what do admissions look at?

    Any current 8th to 12th grader with at least a 2.0 GPA can apply, and the age-15 minimum Georgetown sets for its medical, nursing and a few other academies doesn't apply to this one. Admissions looks at your high school grades, the courses you've taken, your School Official Reviewer Form and your personal statement, and decides on a rolling basis.

    If you're homeschooled, your reviewer can't be a family member or paid tutor. International students don't need TOEFL scores, an I-20 or an F-1 or J-1 visa for the academies, and Georgetown gives no visa help for them. It does recommend English good enough to follow technical discussions and talk easily with native speakers.

    How do you apply and secure a seat?

    Georgetown takes applications through its Academy application portal, and one application covers every academy.

    1. Start the Academy application once Georgetown posts its Summer 2027 academies, which it plans to do on 16 November 2026. You'll get a NetID when you start, and you'll need to set up Duo two-factor login on your own phone.

    2. Upload a 300- to 500-word personal statement on why you want to attend before you submit.

    3. Name your school counselor (preferred), advisor, teacher or principal, who gets an automatic email asking them to complete the School Official Reviewer Form and verify your GPA.

    4. Submit by 31 January 2027 to have the $50 application fee waived, or by the final deadline of 15 May 2027, after which applications are reviewed case by case.

    5. Expect an emailed decision within three weeks of a complete application.

    6. Once approved, register for the residential or commuter section in the MySCS portal and pay full tuition by credit card. Registration is first come, first served, and your seat isn't held until you pay.

    What do the two weeks really cost?

    For Summer 2026 the academy cost $6,465 if you lived on campus, covering tuition, housing and 19 meals a week, or $5,075 if you commuted, which covered tuition only. Georgetown says all tuition rates and fees can change, so check the 2027 price before you register.

    On top of that come a non-refundable $50 application fee, waived if you apply by 31 January 2027, a $90 health insurance fee for international students and, for commuters, any meal plan you choose from Georgetown Dining.

    The refund shrinks quickly once you're within three weeks of the start. Dropping three weeks or more ahead gets back all tuition and fees. After that you get 90% two weeks out, 85% one week out and 75% up to the first day, then 50% of tuition only up to the third day, and nothing from the fourth day on. Later drops have to be emailed to Georgetown, and the refund depends on the date your request arrives.

    Georgetown also offers a limited number of need-based scholarships for admitted students. They cover tuition only and aren't guaranteed. The academy scholarship application for 2027 is due to open in late December 2026, asks for two essays and closes on 2 March 2027, with decisions by the last week of March.

    How are students looked after on campus?

    Resident counselors live in every residence hall and supervise all students, with one on duty throughout the day, and commuters are assigned a counselor too. Georgetown has a Protection of Minors Policy for under-18s, and its own police department, which has full arrest powers, patrols the campus.

    Possessing, drinking or even being around alcohol or drugs means immediate dismissal from the program and the residence halls. Commuters must stay with a parent or an adult the parent designates within 45 minutes of campus at any time of day, including rush hour, and Georgetown can turn down a commute request with no appeal. Campus leave rules are set out in the academy welcome packet.

    Sean, founder of Succeed

    Sean

    Founder, Succeed

    Talk it through with Sean

    Want to talk it through?

    “I can help you compare the programs you're considering, think through the practicalities and work out what makes sense for you.”

    20 minutes · No obligation to enroll

    What should you do next?

    Georgetown plans to post its Summer 2027 academies and open applications on 16 November 2026. Get your 300- to 500-word personal statement drafted and a counselor or teacher lined up as your reviewer, then apply by 31 January 2027 to skip the $50 application fee. If you'll need a scholarship, applying early also gives you time to be admitted before the 2 March 2027 scholarship deadline.
    Get next-cycle reminder

    Frequently asked questions

    Yes. It's part of Georgetown University's Summer Programs for High School Students, run by the School of Continuing Studies on the university's Hilltop campus in Washington, DC.

    Yes. One Academy application covers every academy, and admitted students can register for any academy with space, including back-to-back sessions.

    You can join the waitlist at no extra cost, and Georgetown will contact you with instructions if a seat opens up.

    Sources

    Facts checked against the official page on 11 Nov 2026

    Editor: Sean Stevens

    Succeed has no commercial relationship with Georgetown University Summer Programs.

    Spot an error? Report it

    How we check