Application deadline
1 April 2026
Summer 2026 on-campus admission cycle.
In-person Program
Moneyball 2.0: Data Technology, and the Innovations Changing the Sports Industry
This sports seminar explores how data shapes roster building, player development, and front office decisions through a team evaluation and an expansion-franchise project.
Last verified: 6 Oct 2026Reviewed by:BSBen Stacy
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Moneyball 2.0 at a glance: cost, dates and eligibility
Current status
Upcoming
Eligibility
Rising sophomores–seniors; GPA 3.0+
Age range / Year group
Ages 15-18
Location / Region
Evanston, Illinois, United States
Cost
$3,625; $5,235
Duration
2 weeks
Format
In-person
Business & EconomicsStatisticsTechnology
Accommodation: Shared double rooms
Meals: Residential: three meals daily
Certificate / Outcome: Northwestern certificate and official transcript
Campus experience: Wildcat Connect: Get Ready Series
Instructor: Katie Krall
Sessions / cadence: 10 × 3-hour classes, Monday–Friday
Moneyball 2.0 summary
Northwestern's Moneyball seminar connects sports analytics with the decisions made by general managers, coaches, and league offices.
You evaluate a professional sports organization, then collaborate on an expansion franchise's strategy and present your decisions.
It suits students who enjoy sports and want to understand how numbers, staffing, salaries, and player development influence success.
What is Moneyball 2.0: Data Technology, and the Innovations Changing the Sports Industry?
Moneyball 2.0 is a Northwestern University IN FOCUS seminar about the business and analytical decisions behind professional sports. It examines how front offices build rosters, develop players, manage salaries, and negotiate acquisitions across major leagues.
The experience combines college-style discussion, reading, and study with practical assignments. Students evaluate an existing sports organization and work together to design an expansion franchise, explaining how their staffing and player-development choices support a competitive strategy.
Why Succeed highlights Moneyball 2.0
Katie Krall's experience connects player development, baseball analytics, and league operations to the seminar's central questions.
The individual team evaluation asks students to explain competitive advantages through ownership, staffing, payroll, and roster decisions.
The expansion-franchise project turns sports enthusiasm into a strategy students must defend in a presentation.
Coverage across several professional leagues encourages students to compare approaches rather than focus on one sport.
Who is Moneyball 2.0 for?
Best for
Students who enjoy sports and want to explore the analytical and business choices behind professional teams.
Not ideal if
Your priority is athletic training; the central activities are organizational analysis, writing, and strategy presentations.
Is Moneyball 2.0 worth it?
The seminar offers a focused way to test whether sports operations interests you beyond being a fan. Its strongest features are an instructor with relevant professional experience and assignments that require you to explain real organizational choices.
The value depends on whether you want academic exploration and can justify the program expense. A short seminar cannot provide the depth of sustained study or professional work experience, and participation does not guarantee admission to Northwestern.
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A practical overview of cost, accommodation, meals, dates and provider details to review before deciding.
Cost and what is included
$3,625; $5,235; includes Two-week seminar tuition, Wildcat Connect: Get Ready Series workshops, Certificate and official transcript after successful completion, Residential option: residence hall accommodation, Residential option: three meals per day.
Accommodation
Shared double rooms
Meals
Residential: three meals daily
Provider details
Review the Northwestern College Prep provider page and official sources before making a final decision.
Dates and logistics
2 weeks; Evanston, Illinois, United States.
What to check before committing
Confirm current dates, payment terms, travel arrangements, cancellation rules and what is included with the provider.
Compare this program with similar options before deciding on dates, cost, format and fit.
Compare with similar programsHow much preparation does Moneyball 2.0 need?
Effort level
Moderate academic intensity.
Best started
Allow four to six weeks for the next application cycle, and longer for international travel arrangements.
Main challenge
Connecting sports opinions to clear organizational and roster analysis.
Typical preparation
Choose a professional team and practice explaining its roster strengths, payroll constraints, and front office structure.
Practice writing a concise argument supported by examples and become familiar with APA formatting.
Prepare your academic statement, activities list, and transcripts early.
Review the seminar syllabus when it becomes available in Canvas before classes begin.
Useful if
You want to explore sports management through practical academic work.
What do students do on Moneyball 2.0?
You study how professional teams use data, staffing, and financial decisions to pursue competitive advantages. You then apply those ideas to an individual organization evaluation and a collaborative expansion-team strategy.
Step-by-step process
- 1
Study front office roles, roster management, player development, negotiations, and league-office responsibilities.
- 2
Select a professional team and evaluate its coaching, ownership, personnel, payroll context, and players.
- 3
Write a 2–3-page evaluation using 12-point font, double spacing, and APA format.
- 4
Work with a group to design an expansion franchise's front office, hiring approach, and player-development philosophy.
- 5
Present your group's strategy and tradeoffs in a 10-minute presentation with slides.
Moneyball 2.0 dates and deadlines
Next cycle not announced yet. These dates are from the latest verified cycle and should be used as a reference only.
Reference date
Programme dates
5-17 July 2026
Check-in and orientation
5 July 2026
Residential check-in 3:30 PM; commuter check-in 5–6 PM; orientation 6–7 PM Central Time.
| Milestone | Date | Timezone | Status | |
|---|---|---|---|---|
Application deadline | 1 April 2026 | Local | Reference date | |
Programme dates | 5-17 July 2026 | Local | Reference date | |
Check-in and orientation | 5 July 2026 | Local | Reference date |
Eligibility and requirements
Rising high school sophomores, juniors, or seniors.
Complete freshman, sophomore, or junior year before attending.
Have a cumulative GPA of at least 3.0/4.0.
Domestic and international students may apply.
Provide English proficiency scores when primary language or schooling requires them.
How much does Moneyball 2.0 cost?
Program fee
$3,625 — Commuter total, including tuition and program fee.
Funding or discounts
- Residential total: $5,235 — Includes tuition, program fee, room, and board.
- Application fee: $60 — Nonrefundable; fee-waiver requests are available.
- Deposit: $1,000 — Nonrefundable; credited toward the total and due three weeks after acceptance.
- Tuition scholarship: Need-based — Domestic US rising seniors with financial need and strong achievement; 2026 documents were due 16 February 2026.
- International insurance: $134 — Two-week charge for international students without US-based medical insurance.
What's included
Two-week seminar tuition, Wildcat Connect: Get Ready Series workshops, Certificate and official transcript after successful completion, Residential option: residence hall accommodation, Residential option: three meals per day
How to apply to Moneyball 2.0
- 1
Use Northwestern's on-campus College Prep admissions process and select the Moneyball seminar.
- 2
Write approximately 500 words answering the academic-experience and program-interest questions.
- 3
Prepare your activities list, English-language transcripts, and any required English proficiency score.
- 4
Submit the complete application and $60 application fee, or request a fee waiver.
- 5
After acceptance, activate your NetID, set up guest access and Northwestern email, and pay the deposit.
- 6
Complete SchoolDoc forms to finish registration.
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What does Moneyball 2.0 cover?
The program covers the following focus areas.
Front office roles
Explore the responsibilities of general managers, scouting, analytics, player development, and sports science departments.
Roster management
Compare how professional teams approach drafts, payroll, player acquisition, and roster construction.
Data and talent evaluation
Analyze how sports data has evolved and why coaches or front offices may resist its use.
Negotiation and league offices
Develop player-acquisition strategies and examine the goals of professional league offices.
Expansion-franchise strategy
Design a franchise's hiring, player-development, and competitive approach through a collaborative project.
Curriculum may be adjusted based on participant interests and current developments.
What is a typical day on Moneyball 2.0?
A typical day during the program.
Seminar classes
9:15 AM–12:15 PM Central Time, totaling 15 classroom hours per week.
Assignment work
Time is allocated for the individual paper and group project to keep after-hours work manageable.
Who teaches on Moneyball 2.0?
Katie Krall teaches the seminar, drawing on experience in player development with the Boston Red Sox, baseball operations analysis with the Cincinnati Reds, and league economics and operations at Major League Baseball. She holds an MBA from the University of Chicago's Booth School of Business.
Where do students stay on Moneyball 2.0?
Residential plan
- Shared double rooms: Air-conditioned residence hall rooms have assigned roommates, wireless internet, common areas, and study rooms.
- Three daily meals: The required dining-hall meal plan offers vegetarian, vegan, and low-fat choices with support for special dietary needs.
- Live-in staff support: Residential staff support students and enforce check-in at 10 PM Sunday–Thursday and 11 PM Friday–Saturday.
- Campus activities: Students can join workshops, social activities, and excursions; some optional activities require payment.
Non-residential plan
- Commuter participation: Commuters attend classes and can join the same academic and social activities while staying with a responsible adult over 18.
- Meal purchases: Commuters can purchase meals at Norris University Center.
Residential students may explore independently after signing out, but must return for nightly check-in.
What happens after Moneyball 2.0?
After completing this program, participants often pursue:
Complete a sports organization evaluation paper.
Produce an expansion-franchise strategy and group presentation.
Build understanding of front office and player-development careers.
Earn a Northwestern certificate and official transcript after successful completion.
Explore college preparation through the Wildcat Connect: Get Ready Series.
Participation alone does not guarantee admission to Northwestern.
Where does Moneyball 2.0 take place?
The program takes place on Northwestern's lakefront campus in Evanston, the first suburb north of Chicago. CTA buses and trains connect Evanston with Chicago, and Metra serves surrounding suburbs.
Families arrange airport transportation; College Prep does not provide airport transfers.
Moneyball 2.0 FAQs
It explores sports analytics, roster management, scouting, player development, salary decisions, negotiation, and the role of professional league offices.
Students write a 2–3-page sports organization evaluation in APA format and work in a group to design an expansion franchise. The group presents its strategy in a 10-minute presentation with slides.
Classes meet Monday through Friday, 9:15 AM–12:15 PM Central Time, for two weeks. Time is allocated in class for assignments to keep after-hours work manageable.
Katie Krall teaches the seminar. Her experience includes player development with the Boston Red Sox, baseball operations analysis with the Cincinnati Reds, and league economics and operations at Major League Baseball.
Successful completion earns an official Northwestern University transcript and certificate. Students must attend and participate in all classes and complete all assignments to earn a Satisfactory grade.
Yes. IN FOCUS students can choose residential or commuter participation. Students living off campus must stay with a responsible adult over 18, and commuters can join program activities.
Residential students share a double room in a Northwestern residence hall and receive three meals per day while on campus. Live-in residential staff support students, and dining offers vegetarian and vegan options.
Participation can contribute to an application profile, but it does not guarantee admission to Northwestern. The strongest value is the subject exploration and work students complete.
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Save this program in Succeed to compare it with similar programs, dates, costs and formats in one place.
Compare with other programsContent reviewed by
Ben Stacy
Co-founder, Succeed | Former secondary teacher and educational leader
Ben works at the intersection of education, technology and school adoption, with expertise in how secondary schools evaluate data-driven tools and how education technology is used in practice.
Sources and verification
Source types reviewed
- International Students, Northwestern College Preparation Program: School of Professional Studies | Northwestern University
- Campus Life, Northwestern College Preparation Program: School of Professional Studies | Northwestern University
- Admission, Northwestern College Preparation Program: School of Professional Studies | Northwestern University
- Tuition and Fees, Northwestern College Preparation Program: School of Professional Studies | Northwestern University
- Northwestern Pre-College Online Program
- FAQs, Northwestern College Preparation Program: School of Professional Studies | Northwestern University
- 2026 Application Fee Waiver Request
- College Preparation Program Student Handbook — Summer 2026
- IN FOCUS Seminar Series | Northwestern SPS: School of Professional Studies | Northwestern University
Succeed uses official provider information where available, but keeps this public page focused on comparison and planning inside Succeed.
What we verified (on 6 Oct 2026)
Seminar description checked
Application deadline checked
Eligibility requirements reviewed
Residential and commuter fees checked
Housing and meals reviewed
Scholarship criteria checked
Assessment and outcomes reviewed
How Succeed uses this information
We use source material to verify core facts, then show older cycle dates as reference when a current cycle is not available. Always check current application instructions before applying.
Moneyball 2.0: Data Technology, and the Innovations Changing the Sports Industry
by Northwestern College Prep
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May qualify for the £300 Succeed Programme Award.
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