Applications
Rolling admissions
Most admission decisions are made within five business days.

Explore the business behind sports through faculty-led case studies, collaborative challenges, and a researched recommendation for a real industry problem.
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Current status
Applications open
Eligibility
Completed US Grades 9-12
Age range / Year group
Ages 14-18
Location / Region
Eugene, Oregon, United States
Cost
From $4,499
Duration
2 weeks
Format
In-person
Summer Discovery's University of Oregon offering focuses on how sports organizations create value through brands, athletes, media, sponsorship, and fan relationships.
Students analyze cases, tackle collaborative business challenges, and present a recommendation backed by research and industry analysis.
It suits students curious about marketing, strategy, or the culture surrounding sports, including those whose interest goes beyond following game results.
Summer Discovery's University of Oregon program centers on the Sports Business academy developed by the Lundquist College of Business, home to the Warsaw Sports Business Center. Students explore how brands, athletes, leagues, media companies, and fans shape the industry through marketing, strategy, sponsorship, and emerging trends.
The campus experience combines faculty-led case studies, discussions, corporate visits, and collaborative business challenges. Students investigate a real industry problem, build a recommendation supported by business research, and present it to their instructor and peers.
Peter Stolpe connects academic concepts with 25 years of sporting goods industry experience, including work with Nike and adidas.
The final researched recommendation gives students a concrete way to demonstrate business thinking.
The curriculum examines women's sports alongside established leagues, brands, and media businesses.
The Warsaw Sports Business Center provides a setting directly connected to the subject students study.
Students curious about sports marketing, sponsorship, media, or brand strategy who enjoy discussing cases and developing ideas with a team.
Your main goal is athletic training, or you would prefer independent study to collaborative research and presentations.
The program is a strong option for testing an interest in sports business through actual decisions about brands, audiences, and commercial value. Faculty experience and a researched final recommendation give the experience more substance than campus exposure alone.
The investment makes most sense when the curriculum matches an interest you want to investigate further. A completion certificate recognizes the experience, but the more useful result is being able to explain your analysis, recommendation, and next academic interests.
A practical overview of cost, accommodation, meals, dates and provider details to review before deciding.
Cost and what is included
From $4,499; includes Academic tuition, Housing, Two meals per day: lunch and dinner, Afternoon, evening, and weekend activities and excursions, Transportation for included activities, Certificate of completion, Letter of recognition.
Accommodation
University housing
Meals
Lunch and dinner daily
Supervision or safety information
Summer Discovery staff are on duty 24 hours a day, and resident counselors live on students' residence hall floors. Students may not leave campus without supervision.
Provider details
Review the Summer Discovery provider page and official sources before making a final decision.
Dates and logistics
2 weeks; Eugene, Oregon, United States.
What to check before committing
Confirm current dates, payment terms, travel arrangements, cancellation rules and what is included with the provider.
Compare this program with similar options before deciding on dates, cost, format and fit.
Compare with similar programsEffort level
Moderate to substantial, with all-day academics and a collaborative final recommendation.
Best started
Begin planning several weeks before applying through rolling admissions, allowing longer for international travel and pre-arrival forms.
Main challenge
Turning enthusiasm about sports into a recommendation supported by business analysis.
Choose a sports organization and identify how it earns revenue and attracts fans.
Practice explaining a business decision with supporting information rather than personal preference.
Discuss the tuition, additional fees, and cancellation terms with your family.
Plan time to complete medical, dietary, and residential profile forms before arrival.
Useful if
You want to test an interest in sports marketing, media, or strategy.
You investigate the decisions behind sports brands, teams, leagues, and fan experiences through cases, discussions, corporate visits, and collaborative challenges. The course culminates in a researched recommendation for a real sports industry problem.
Explore how athletes, brands, leagues, media companies, and fans interact.
Analyze marketing, sponsorship, media, and fan engagement strategies.
Examine women's sports and Oregon's sports industry ecosystem.
Work with a team to investigate an industry question using business research.
Develop and present recommendations to your instructor and peers.
Applications
Rolling admissions
Most admission decisions are made within five business days.
Programme dates
27 June-9 July 2027
| Milestone | Date | Timezone | Status | |
|---|---|---|---|---|
Applications | Rolling admissions | Local | Date not confirmed | |
Programme dates | 27 June-9 July 2027 | Local | Upcoming |
Students who have completed US Grade 9, 10, 11, or 12.
Program tuition
From $4,499 — Published campus tuition range: $4,499-$7,499.
Funding or discounts
What's included
Academic tuition, Housing, Two meals per day: lunch and dinner, Afternoon, evening, and weekend activities and excursions, Transportation for included activities, Certificate of completion, Letter of recognition
Create an account or sign in to Summer Discovery's application portal.
Select the University of Oregon and the Sports Business curriculum.
Complete the online application and pay the $100 application fee.
After acceptance, enroll and pay the applicable deposit.
Register for the course and complete the required pre-arrival forms.
Pay the remaining balance according to the enrollment terms.
Next step with Succeed
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The program covers the following focus areas.
Brands and athlete partnerships
Examine how sports organizations build brands and use athlete partnerships and sponsorship to create value.
Media and fan engagement
Analyze how leagues and teams reach audiences through media, marketing, and fan experiences.
Women's sports and emerging trends
Explore the commercial growth of women's sports and changes driven by technology, culture, and consumer behavior.
Business research and recommendations
Use research and industry analysis to develop and present a recommendation for a real sports business challenge.
Curriculum may be adjusted based on participant interests and current developments.
A typical day during the program.
Cases, discussions, collaborative challenges, and project work form the academic experience.
Campus tuition includes extracurricular activities and excursions throughout these periods.
The residential experience includes weekend activities and excursions.
Peter Stolpe is an Assistant Teaching Professor of Sports Business and Undergraduate Program Manager for the Warsaw Sports Business Center. His 25-year sporting goods career included Nike and adidas, with experience in product creation, marketing, sports marketing, sales, and communications.
Residential roommate matching uses a personal profile; requests to share with a friend must be mutual.
After completing this program, participants often pursue:
A researched recommendation for a sports industry challenge.
Experience presenting business analysis to an instructor and peers.
A Summer Discovery certificate after successful completion.
A letter of recognition.
Clearer interests in sports business, marketing, media, or brand strategy.
The program takes place on the University of Oregon campus in Eugene, with teaching connected to the Lundquist College of Business and Warsaw Sports Business Center. Eugene's athletic venues and Oregon's sports brands provide local context for studying the industry.
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Sean works at the intersection of academic enrichment, program quality and university preparation, with expertise in evaluating pre-university experiences for ambitious secondary school students.
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University of Oregon
by Summer Discovery
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