First application wave
22 February 2026
Application fee increased afterward.
Experience Design High School Course
Students use human-centered design, user research, journey mapping and rapid prototyping to create and pitch purposeful experiences.

Students use human-centered design, user research, journey mapping and rapid prototyping to create and pitch purposeful experiences.

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Current status
Closed
Eligibility
Grades 9-12; 3.0 GPA
Age range / Year group
Ages 14-18
Location / Region
San Luis Obispo, California
Cost
$2,998; $5,398
Duration
2 weeks
Format
In-person
Accommodation: Shared campus dormitory
Meals: All meals or weekday lunch
Outcome: Team business pitch
Class schedule: 9 x 3-hour sessions
Credential: 3 Cal Poly CEUs
A practical introduction to designing events, trips and other experiences around the needs, emotions and behavior of their intended users.
Students conduct qualitative research, develop personas and journey maps, design touchpoints, build prototypes and pitch an experience-based business concept.
It suits creative students who want to test design thinking through collaborative, applied work rather than focus only on visual aesthetics.
The Experience Design High School Course is a Summer Springboard course focused on human-centered design. It explores how intentionally designed events, tourism, hospitality, recreation and community experiences can influence emotions, choices, behavior and meaning.
Students gather qualitative user information, create personas and journey maps, and apply positive psychology to purposeful experience concepts. The practical work includes empathy mapping, touchpoint design, rapid prototyping, teamwork and a pitch for a business idea built around multiple experiences.
The course connects human-centered design theory to interviews, maps, prototypes and a concrete team pitch.
Its focus on events, tourism, hospitality, recreation and community settings shows how experience design extends beyond apps and websites.
Students practice multiple stages of the design process, from empathy and persona development to touchpoints and visual storytelling.
A local business visit gives students a real-world view of how organizations plan and deliver customer journeys.
The named instructor brings Cal Poly teaching, mentoring and research experience in experience design and event management.
Creative, collaborative students curious about designing events, hospitality, tourism or community experiences around real user needs.
You want a software-focused user-interface course or prefer individual studio work without interviews, teamwork and presentations.
It can be worthwhile for students who want to test experience design through substantial practical work. Personas, journey maps, prototypes, a business pitch and a course-specific excursion provide clearer evidence of engagement than passive lectures alone.
The principal limitation is the price, especially for residential participation, and the course is exploratory rather than a professional design qualification. Its value is strongest when a student is genuinely considering design, events, hospitality, recreation or a related pathway and will reflect on the work afterward.
A practical overview of cost, accommodation, meals, dates and provider details to review before deciding.
Cost and what is included
$2,998; $5,398; includes Residential tuition includes all meals and lodging., Both options include the academic course and excursions., Residential tuition includes weekend excursions., Commuter tuition includes lunch and weekday programming., Commuter programming runs Monday-Friday, 9 a.m.-5 p.m..
Accommodation
Shared campus dormitory
Meals
All meals or weekday lunch
Provider details
Review the Summer Springboard provider page and official sources before making a final decision.
Dates and logistics
2 weeks; San Luis Obispo, California.
What to check before committing
Confirm current dates, payment terms, travel arrangements, cancellation rules and what is included with the provider.
Compare this program with similar options before deciding on dates, cost, format and fit.
Compare with similar programsEffort level
Moderate to high.
Best started
Begin six to eight weeks before the next application deadline to discuss costs, choose a tuition type and prepare the written application.
Main challenge
Turning qualitative user insights into a coherent experience concept that a team can explain visually.
Collect examples of memorable events, trips or services and note which touchpoints shaped your experience.
Practice interviewing someone about a recent customer or guest experience without leading their answers.
Try mapping the stages, emotions and friction points in one familiar journey.
Prepare to explain why experience design interests you in the application’s short-answer questions.
Useful if
You enjoy observing people, generating ideas and improving concepts through collaboration.
Students move through a human-centered design process and apply it to purposeful experiences for diverse audiences. The course culminates in a prototype and team pitch for an experience-based business idea.
Explore how intentional experiences influence emotions, behavior, choices and meaning.
Gather qualitative information from end users through interviews and observation.
Turn research into empathy maps, user personas and experience journey maps.
Identify important touchpoints and transitions across the experience.
Use brainstorming techniques to generate and facilitate ideas with others.
Develop ideas through visual storyboards and rapid prototypes.
Visit a local business to examine how its guest journey is implemented.
Collaborate on and pitch a business idea containing multiple unique experiences.
Next cycle not announced yet. These dates are from the latest verified cycle and should be used as a reference only.
First application wave
22 February 2026
Application fee increased afterward.
Second application wave
19 April 2026
Application fee increased afterward.
Final admission deadline
17 May 2026
Final general admission milestone.
Session 1
5-17 July 2026
Two-week Experience Design course.
| Milestone | Date | Timezone | Status | |
|---|---|---|---|---|
First application wave | 22 February 2026 | Local | Reference date | |
Second application wave | 19 April 2026 | Local | Reference date | |
Final admission deadline | 17 May 2026 | Local | Reference date | |
Session 1 | 5-17 July 2026 | Local | Reference date |
Open to students in Grades 9-12
Entering high-school students may enroll
Recent high-school graduates may enroll
Minimum 3.0 GPA or local equivalent
International students must show English proficiency
Essential Eligibility Criteria must be met
Student must participate in the application
Commuter tuition
$2,998 — Academic course, excursions and weekday lunch included.
Funding or discounts
What's included
Residential tuition includes all meals and lodging., Both options include the academic course and excursions., Residential tuition includes weekend excursions., Commuter tuition includes lunch and weekday programming., Commuter programming runs Monday-Friday, 9 a.m.-5 p.m.
Ask a parent or guardian to create an account in the application portal.
Confirm the registration email and complete the account details.
Choose Create New Application from the portal dashboard.
Select Cal Poly, the session, Experience Design and a tuition type.
Complete the student details and short-answer questions with the student present.
Sign the required agreements and submit the completed application.
Pay the $600 deposit and mandatory application fee.
Check the portal for the decision and any additional required forms.
The program covers the following focus areas.
Human-centered design
Examine how designed experiences influence emotions, choices and meaning.
User research
Gather qualitative insights and translate them into empathy maps and personas.
Journey and touchpoint design
Map user journeys and design meaningful transitions and interactions.
Ideation and prototyping
Use facilitated brainstorming and rapid prototypes to develop experience concepts.
Visual storytelling and pitching
Communicate a team business concept through storyboards, visuals and a pitch.
Curriculum may be adjusted based on participant interests and current developments.
A typical day during the program.
Experience Design classes run from 9 a.m. to noon.
Students join an academic excursion or recreational activity around 1:30 p.m.
A college-readiness workshop or True You session follows later in the afternoon.
Dinner, clubs and evening activities continue before dorm checks.
The named instructor is Dr. Keri A. Schwab, a professor in Cal Poly’s Experience Industry Management Department. She teaches and mentors university students in experience design and event planning, with research spanning recreation participation, youth engagement and nature experiences.
The Cal Poly program is run in partnership with Cal Poly Extended Education, with Cal Poly faculty and access to university facilities.
Residential students share rooms and common bathrooms; optional airport services cost extra.
After completing this program, participants often pursue:
Use personas, journey maps and storyboards as evidence of design practice.
Develop a prototype and team pitch to discuss in future applications.
Explore pathways linked to events, tourism, hospitality and recreation.
Build interviewing, visual communication and collaborative ideation skills.
Earn 3 Continuing Education Units through Cal Poly Extended Education.
The course is exploratory and does not constitute a professional design qualification.
The course is based at Cal Poly in San Luis Obispo on California’s Central Coast. The campus sits between rolling hills and the Pacific coast, with local business visits and possible excursions helping students connect course ideas to the surrounding region.
The campus is located between Los Angeles and San Francisco; families arrange travel to and from the program unless they purchase an optional transfer service.
Compare these related in-person programs if you want a different design discipline, location or creative emphasis.
In-person game design study in Los Angeles
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Architecture and design study based in London
Best for
Students considering architecture or spatial design.
Two weeks exploring creativity through practical work
Best for
Younger students seeking art and design exploration.
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Co-founder, Succeed | Founder, Immerse Education (2012–2026)
Sean works at the intersection of academic enrichment, program quality and university preparation, with expertise in evaluating pre-university experiences for ambitious secondary school students.
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