In-person Program

    Experience Design High School Course

    by Summer Springboard

    Students use human-centered design, user research, journey mapping and rapid prototyping to create and pitch purposeful experiences.

    Last verified: 26 Aug 2026Reviewed by:SSSean Stevens
    Experience Design High School Course
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    Experience Design Summer Course at a glance: cost, dates and eligibility

    Current status

    Closed

    Eligibility

    Grades 9-12; 3.0 GPA

    Age range / Year group

    Ages 14-18

    Location / Region

    San Luis Obispo, California

    Cost

    $2,998; $5,398

    Duration

    2 weeks

    Format

    In-person

    Next deadline

    Not announced · Next cycle not announced

    Get next-cycle reminder
    Design

    Accommodation: Shared campus dormitory

    Meals: All meals or weekday lunch

    Outcome: Team business pitch

    Class schedule: 9 x 3-hour sessions

    Credential: 3 Cal Poly CEUs

    Experience Design Summer Course summary

    A practical introduction to designing events, trips and other experiences around the needs, emotions and behavior of their intended users.

    Students conduct qualitative research, develop personas and journey maps, design touchpoints, build prototypes and pitch an experience-based business concept.

    It suits creative students who want to test design thinking through collaborative, applied work rather than focus only on visual aesthetics.

    What is Experience Design High School Course?

    The Experience Design High School Course is a Summer Springboard course focused on human-centered design. It explores how intentionally designed events, tourism, hospitality, recreation and community experiences can influence emotions, choices, behavior and meaning.

    Students gather qualitative user information, create personas and journey maps, and apply positive psychology to purposeful experience concepts. The practical work includes empathy mapping, touchpoint design, rapid prototyping, teamwork and a pitch for a business idea built around multiple experiences.

    Why Succeed highlights Experience Design Summer Course

    • The course connects human-centered design theory to interviews, maps, prototypes and a concrete team pitch.

    • Its focus on events, tourism, hospitality, recreation and community settings shows how experience design extends beyond apps and websites.

    • Students practice multiple stages of the design process, from empathy and persona development to touchpoints and visual storytelling.

    • A local business visit gives students a real-world view of how organizations plan and deliver customer journeys.

    • The named instructor brings Cal Poly teaching, mentoring and research experience in experience design and event management.

    Who is Experience Design Summer Course for?

    Best for

    Creative, collaborative students curious about designing events, hospitality, tourism or community experiences around real user needs.

    Not ideal if

    You want a software-focused user-interface course or prefer individual studio work without interviews, teamwork and presentations.

    Is Experience Design Summer Course worth it?

    It can be worthwhile for students who want to test experience design through substantial practical work. Personas, journey maps, prototypes, a business pitch and a course-specific excursion provide clearer evidence of engagement than passive lectures alone.

    The principal limitation is the price, especially for residential participation, and the course is exploratory rather than a professional design qualification. Its value is strongest when a student is genuinely considering design, events, hospitality, recreation or a related pathway and will reflect on the work afterward.

    A practical overview of cost, accommodation, meals, dates and provider details to review before deciding.

    Cost and what is included

    $2,998; $5,398; includes Residential tuition includes all meals and lodging., Both options include the academic course and excursions., Residential tuition includes weekend excursions., Commuter tuition includes lunch and weekday programming., Commuter programming runs Monday-Friday, 9 a.m.-5 p.m..

    Accommodation

    Shared campus dormitory

    Meals

    All meals or weekday lunch

    Provider details

    Review the Summer Springboard provider page and official sources before making a final decision.

    Dates and logistics

    2 weeks; San Luis Obispo, California.

    What to check before committing

    Confirm current dates, payment terms, travel arrangements, cancellation rules and what is included with the provider.

    Compare this program with similar options before deciding on dates, cost, format and fit.

    Compare with similar programs

    How much preparation does Experience Design Summer Course need?

    Effort level

    Moderate to high.

    Best started

    Begin six to eight weeks before the next application deadline to discuss costs, choose a tuition type and prepare the written application.

    Main challenge

    Turning qualitative user insights into a coherent experience concept that a team can explain visually.

    Typical preparation

    • Collect examples of memorable events, trips or services and note which touchpoints shaped your experience.

    • Practice interviewing someone about a recent customer or guest experience without leading their answers.

    • Try mapping the stages, emotions and friction points in one familiar journey.

    • Prepare to explain why experience design interests you in the application’s short-answer questions.

    Useful if

    You enjoy observing people, generating ideas and improving concepts through collaboration.

    What do students do on Experience Design Summer Course?

    Students move through a human-centered design process and apply it to purposeful experiences for diverse audiences. The course culminates in a prototype and team pitch for an experience-based business idea.

    Step-by-step process

    1. 1

      Explore how intentional experiences influence emotions, behavior, choices and meaning.

    2. 2

      Gather qualitative information from end users through interviews and observation.

    3. 3

      Turn research into empathy maps, user personas and experience journey maps.

    4. 4

      Identify important touchpoints and transitions across the experience.

    5. 5

      Use brainstorming techniques to generate and facilitate ideas with others.

    6. 6

      Develop ideas through visual storyboards and rapid prototypes.

    7. 7

      Visit a local business to examine how its guest journey is implemented.

    8. 8

      Collaborate on and pitch a business idea containing multiple unique experiences.

    Experience Design Summer Course dates and deadlines

    Next cycle not announced yet. These dates are from the latest verified cycle and should be used as a reference only.

    First application wave

    22 February 2026

    Application fee increased afterward.

    Reference date

    Second application wave

    19 April 2026

    Application fee increased afterward.

    Reference date

    Final admission deadline

    17 May 2026

    Final general admission milestone.

    Reference date

    Session 1

    5-17 July 2026

    Two-week Experience Design course.

    Reference date

    Eligibility and requirements

    • Open to students in Grades 9-12

    • Entering high-school students may enroll

    • Recent high-school graduates may enroll

    • Minimum 3.0 GPA or local equivalent

    • International students must show English proficiency

    • Essential Eligibility Criteria must be met

    • Student must participate in the application

    How much does Experience Design Summer Course cost?

    Commuter tuition

    $2,998 — Academic course, excursions and weekday lunch included.

    Funding or discounts

    • Residential tuition: $5,398 — Lodging, all meals and weekend excursions included.
    • Program deposit: $600 — Paid when applying to hold a place.
    • Application fee: From $99 — Mandatory and nonrefundable.
    • Weekend commuter add-on: $125 per day — Optional weekend excursions for commuter students.
    • Tuition Protection Plan: $699 — Optional campus-program cancellation protection.

    What's included

    Residential tuition includes all meals and lodging., Both options include the academic course and excursions., Residential tuition includes weekend excursions., Commuter tuition includes lunch and weekday programming., Commuter programming runs Monday-Friday, 9 a.m.-5 p.m.

    How to apply to Experience Design Summer Course

    1. 1

      Ask a parent or guardian to create an account in the application portal.

    2. 2

      Confirm the registration email and complete the account details.

    3. 3

      Choose Create New Application from the portal dashboard.

    4. 4

      Select Cal Poly, the session, Experience Design and a tuition type.

    5. 5

      Complete the student details and short-answer questions with the student present.

    6. 6

      Sign the required agreements and submit the completed application.

    7. 7

      Pay the $600 deposit and mandatory application fee.

    8. 8

      Check the portal for the decision and any additional required forms.

    What does Experience Design Summer Course cover?

    The program covers the following focus areas.

    Human-centered design

    Examine how designed experiences influence emotions, choices and meaning.

    User research

    Gather qualitative insights and translate them into empathy maps and personas.

    Journey and touchpoint design

    Map user journeys and design meaningful transitions and interactions.

    Ideation and prototyping

    Use facilitated brainstorming and rapid prototypes to develop experience concepts.

    Visual storytelling and pitching

    Communicate a team business concept through storyboards, visuals and a pitch.

    Curriculum may be adjusted based on participant interests and current developments.

    What is a typical day on Experience Design Summer Course?

    A typical day during the program.

    Academic course

    Experience Design classes run from 9 a.m. to noon.

    Excursion or activity

    Students join an academic excursion or recreational activity around 1:30 p.m.

    College readiness

    A college-readiness workshop or True You session follows later in the afternoon.

    Residential program

    Dinner, clubs and evening activities continue before dorm checks.

    Who teaches on Experience Design Summer Course?

    The named instructor is Dr. Keri A. Schwab, a professor in Cal Poly’s Experience Industry Management Department. She teaches and mentors university students in experience design and event planning, with research spanning recreation participation, youth engagement and nature experiences.

    The Cal Poly program is run in partnership with Cal Poly Extended Education, with Cal Poly faculty and access to university facilities.

    Where do students stay on Experience Design Summer Course?

    Residential plan

    • Campus housing: Students share university dorm rooms on gender-segregated floors.
    • Meals: Breakfast, lunch and dinner are included, generally through campus dining.
    • Residential support: Residential mentors live on students’ hall floors, with 24-hour staff support.
    • Security and facilities: Dorms have electronic-key access, security patrols, Wi-Fi, lounges and laundry.
    • Weekend excursions: Weekend trips and activities are included in residential tuition.

    Non-residential plan

    • Day-student option: Commuters attend weekday programming and receive lunch.

    Residential students share rooms and common bathrooms; optional airport services cost extra.

    What happens after Experience Design Summer Course?

    After completing this program, participants often pursue:

    Use personas, journey maps and storyboards as evidence of design practice.

    Develop a prototype and team pitch to discuss in future applications.

    Explore pathways linked to events, tourism, hospitality and recreation.

    Build interviewing, visual communication and collaborative ideation skills.

    Earn 3 Continuing Education Units through Cal Poly Extended Education.

    The course is exploratory and does not constitute a professional design qualification.

    Where does Experience Design Summer Course take place?

    The course is based at Cal Poly in San Luis Obispo on California’s Central Coast. The campus sits between rolling hills and the Pacific coast, with local business visits and possible excursions helping students connect course ideas to the surrounding region.

    The campus is located between Los Angeles and San Francisco; families arrange travel to and from the program unless they purchase an optional transfer service.

    Experience Design Summer Course FAQs

    Students study human-centered experience design and how intentional experiences influence emotions, choices, behavior and meaning. Topics include qualitative user research, personas, empathy maps, journey maps, touchpoints, positive psychology and visual storytelling.

    Students interview end users, develop maps and personas, brainstorm collaboratively, create rapid prototypes and communicate ideas through storyboards and other visuals. They also develop and pitch a business idea incorporating multiple experiences.

    The named instructor is Dr. Keri A. Schwab, a professor in Cal Poly’s Experience Industry Management Department with teaching and research experience in experience design, event management, recreation and youth engagement.

    The course has nine three-hour class sessions. Classes run from 9 a.m. to noon, Monday through Friday in the first week and Monday through Thursday in the second week.

    Yes. Residential students share university dorm rooms and receive all meals, lodging and weekend excursions. Residential mentors live on students’ hall floors, and other staff are available on campus around the clock.

    Yes. Commuter tuition includes the academic course, excursions, weekday lunch and programming from 9 a.m. to 5 p.m., Monday through Friday. Lodging and most other meals are not part of that option.

    Applicants should be in Grades 9-12 and have at least a 3.0 GPA or local equivalent. Students entering high school and those who recently graduated may also qualify, subject to the wider admission and essential eligibility criteria.

    The course plans a visit to a local business so students can examine how a guest journey is imagined and implemented. The wider campus program also includes academic and recreational excursions.

    Alternatives to Experience Design Summer Course

    Compare these related in-person programs if you want a different design discipline, location or creative emphasis.

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    Sean Stevens

    Content reviewed by

    Sean Stevens

    Co-founder, Succeed | Founder, Immerse Education (2012–2026)

    Sean works at the intersection of academic enrichment, program quality and university preparation, with expertise in evaluating pre-university experiences for ambitious secondary school students.

    Sources and verification

    Source types reviewed

    • Tuition Protection Plan T&C
    • Terra Education
    • 2026 HS 2-week Experience Design V2
    • Main FAQ | Knowledge Base | Summer Springboard - Summer Springboard
    • (1) New Messages!
    • Cal Poly | Campus | Summer Springboard - Summer Springboard
    • (1) New Messages!
    • Apply Now | Enrollment | Summer Springboard - Summer Springboard
    • Programs Overview - 2026
    • Tuition Protection Plan T&C
    • Experience Design | Cal Poly SLO | Summer Springboard - Summer Springboard

    Succeed uses official provider information where available, but keeps this public page focused on comparison and planning inside Succeed.

    What we verified (on 26 Aug 2026)

    • Course content checked

    • Session dates checked

    • Tuition options checked

    • Eligibility reviewed

    • Application process reviewed

    • Accommodation details checked

    • Refund policy reviewed

    • Instructor details checked

    How Succeed uses this information

    We use source material to verify core facts, then show older cycle dates as reference when a current cycle is not available. Always check current application instructions before applying.