In-person Program
    2027 opens 12 Jan 2027

    University of Wisconsin-Madison Precollege The Entrepreneur in You: Marketing and Managing a Business

    by University of Wisconsin-Madison Precollege

    • 2027 program

    Over two weeks on the University of Wisconsin–Madison campus, you work in a team to turn a rough problem into a pitch-ready business idea, learning about customer research, pricing, branding and managing a team along the way. Each day pairs short lessons with hands-on work such as pricing games, branding boards and prototypes, and the course ends with a Shark Tank-style pitch to classmates, instructors and visitors. It's one course in Badger Precollege's Accelerated Learning Program, and you can live in a residence hall or commute.

    Facts checked against the official page on 12 Nov 2026 · Editor: Sean StevensSean Stevens · Sources

    At a glance

    Official facts · checked 12 Nov 2026
    DatesOfficial
    2027: 11 to 23 July
    Who can applyOfficial
    Students finishing grades 9 to 12. International applicants: TOEFL 80 or IELTS 6.5, or self-assessment with an optional phone or video interview
    Total costOfficial
    2027: $4,500 residential, $2,650 non-residential
    Format and placeOfficial
    In person, University residence hall, UW–Madison campus, Madison, Wisconsin
    Length
    Two weeks
    Included / budget separately
    Included: accommodation, meals (Included in residential tuition). Separately: application fee $100 (nonrefundable), optional weekend day trip (extra cost), U.S. B-1 or B-2 visitor visa fee for international students
    Deposit and refunds
    Cancel up to one month before the program starts: all program fees are refunded, but the nonrefundable application fee is kept
    Financial aid
    Full scholarships for Wisconsin residents who receive free or reduced-price school meals, verified with the Badger Precollege Scholarship Form signed by the school
    Apply by
    Applications open 12 January 2027. 2027: 1 May
    Cohort and selectivity
    A committee reviews applications on a rolling basis and courses fill first-come, first-served, so places can run out before the 1 May deadline
    Credit or certificate
    Grade report with course description, overall grade and instructor comments, issued by Badger Precollege

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    The Entrepreneur in You: Marketing and Managing a Business

    Succeed's assessment

    Should you apply?

    Succeed

    In short

    Best for a student who wants to take one business idea from problem to pitch with a team while spending two weeks on a big university campus.
    • Why it's worth it

      You don't need any business background, and the whole two weeks go into building one venture, so you leave with a finished pitch and real practice delivering it to an audience, not just notes on marketing theory.

    • What it asks of you

      Your weekdays are filled with two classes and a required study session, and living on campus costs a U.S. student $4,500, or $2,650 if you commute. That's a big outlay unless your family receives one of Badger Precollege's limited need-based scholarships.

    • Who should skip it

      Students who prefer quiet, solo study, because the daily work is brainstorming, role-play and pitch practice in teams, and the course builds to a Shark Tank-style pitch in front of classmates, instructors and visitors.

    What do you need to get in?

    You don't need any business experience, but admission to the Accelerated Learning Program (ALP) isn't automatic, because a committee makes the decisions and can turn applicants down. Badger Precollege says its students typically take advanced classes, have done well in courses related to their first-choice course, earn a 3.2 or higher unweighted GPA (or the equivalent) and show a clear interest in the subject.

    You'll send two essays, written or as a video, plus an unofficial transcript covering all your high school grades so far, including the current semester. Ninth graders without a transcript can send report cards instead, and homeschooled students can send samples of their work or a recommendation from an adult who knows them well. Test scores, an optional third essay or recommendation letters are welcome but not required.

    The first essay asks why you chose this course and which specific idea in it grabs you, so it pays to name something concrete from the course description, such as pricing, branding or customer research, and explain why. The second asks about an experience that changed how you see yourself or others.

    • International applicants

      Badger Precollege asks for a TOEFL score of at least 80 or an IELTS score of 6.5. Without a score, you can self-assess your English, and if you'd like help judging your readiness, you can request a phone or video interview with staff, which has to happen before a decision is made.

    • What the course expects

      Be ready for team projects, market research, business planning and public speaking.

    How do you apply, and when?

    You apply through Badger Precollege's Accelerated Learning Program page, which handles applications for every ALP course.

    1. Applications open on 12 January 2027, and because courses fill first-come, first-served, applying early gives you the best chance at this course before the 1 May 2027 deadline.

    2. Complete the online application with this course as your first choice, upload your transcript and pay the $100 application fee. Your essays go in through the separate ALP essay form.

    3. If you're applying for a scholarship, send the supporting documents with your application or within two weeks of it.

    4. A committee releases decisions on the second and fourth Monday of each month, so depending on when you apply, you may wait 2 to 5 weeks.

    5. If you're admitted, you have three weeks to submit all the acceptance forms that secure your place.

    6. Pay the first half of tuition by 15 May 2027 and the second half by 1 June 2027.

    What does a typical day on campus look like?

    On weekdays you have a morning class, an afternoon class and a required study session to close the academic day. In this course, each day mixes short lessons with hands-on work such as customer research, pricing games, branding boards, prototypes and pitch practice.

    Residential students have organized activities every evening, from games and sports in campus gyms to stargazing on Observatory Hill and art projects. Most are optional, but a few "Mandatory Fun" events are part of ALP tradition. Weekends start with time to sleep in and include staff-led outings around Madison, such as kayaking or shopping, plus an optional day trip at extra cost to places like the Wisconsin Dells or Chicago. Commuters take part in all the daytime course activities and go home at the end of the day.

    What does it really cost?

    Living on campus costs $4,500 for a U.S. student and $4,800 for an international student, which covers the course, a shared dorm room and meals at Four Lakes Dining Hall. Commuting costs $2,650. Every applicant also pays a $100 application fee that isn't refunded, although you can ask in writing for a waiver before you apply. The optional weekend day trip costs extra, and international families should budget for travel to Madison and the U.S. visitor visa fee.

    Wisconsin residents who get free or reduced-price school meals can apply for a full scholarship, and other U.S. families can apply for a partial one covering up to 50% of tuition by sending the first page of their latest tax return. Funds are limited and handed out first-come, first-served, and for summer 2026 the scholarship deadline was 1 April 2026. Badger Precollege offers no scholarships to international students taking an individual ALP course.

    If you cancel, Badger Precollege keeps a share of what you've paid depending on how close to the start you are:

    When you cancelWhat Badger Precollege keeps
    Up to one month before the startThe $100 application fee only
    One month to two weeks before10% of program fees paid, plus the application fee
    Two weeks before to the day before20% of program fees paid, plus the application fee
    From the first dayEverything, with no refund

    How are students looked after?

    Each residential student is assigned a Residential Assistant, usually a college student or young professional, who looks after about 12 to 14 students and lives in their section of the residence hall. Badger Precollege says students are supervised by trained staff at all times, and UW–Madison runs criminal background checks on staff working with minors every two years and trains them in CPR, first aid and youth mental health first aid. University policy also bans one-on-one contact between an adult and a minor, and the details are on Badger Precollege's safety commitment page.

    Medical care, including medication, goes through University Health Services Camp Health, and you'll fill in an online health form before you arrive. If a residential student falls ill, a parent or guardian must collect them within 24 hours of being told. A student who catches a contagious illness in the first week may be allowed back, depending on the case, but one who catches it after the first week is withdrawn. Badger Precollege's refund schedule gives no refund for leaving after the first day, even because of illness, although it also says it will work with families on refunds when a student is ill or injured.

    Does the course count toward high school credit?

    Not automatically. ALP courses are non-credit, but each one gives about 68 hours of instruction, which Badger Precollege calls comparable to half a high school credit, and only your own school or district decides whether to award it. So check with your school before you enroll.

    At the end you receive a grade report with the course description, your overall grade and comments from your instructor, which you can share with your school. International students may be able to earn U.S. high school credit through Forward International Academy, a Wisconsin-based high school, by filling in its interest form.

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    What should you do next?

    Applications open on 12 January 2027, and since courses fill first-come, first-served, it pays to apply soon after that rather than waiting for the deadline. Have your unofficial transcript and both essays ready before January, and decide early whether you'll live on campus or commute, since the price depends on it. If you'll be asking for a scholarship, prepare those documents at the same time, because Badger Precollege hands out its limited funds on a rolling basis from January to March.
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    Frequently asked questions

    Yes. Badger Precollege is UW–Madison's precollege office, and this course runs on the UW–Madison campus as part of its Accelerated Learning Program. Across its programs, Badger Precollege's instructors range from experienced classroom teachers and professionals to current UW–Madison faculty.

    Yes, you'll need a laptop, tablet or similar device for coursework. If you don't have one, tell Badger Precollege as early as you can, because it has only a limited number of loaner devices.

    You'll need a U.S. B-1 or B-2 visitor visa, and getting it is your responsibility. Badger Precollege suggests sending your full application no later than the beginning of April so you have 8 to 10 weeks after admission to book the embassy interview. International students arrive in Madison a day before the program starts for an orientation, and Badger Precollege runs shuttles from Chicago O'Hare and Madison's Dane County airports.

    Sources

    Facts checked against the official page on 12 Nov 2026

    Editor: Sean Stevens

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