Succeed
    In-person Program

    Digital Marketing & Social Media High School Course

    by Summer Springboard

    A hands-on pre-college course exploring branding, social media, customer behavior and campaign strategy through case studies and practical projects.

    Last verified: 26 Aug 2026Reviewed by:BSBen Stacy
    Digital Marketing & Social Media High School Course

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    Digital Marketing Course at a glance: cost, dates and eligibility

    Current status

    Closed

    Eligibility

    Grades 9-12; 3.0 GPA

    Age range / Year group

    14-18 / Grades 9-12

    Location / Region

    New Haven; New York City

    Cost

    From $2,498

    Duration

    1 or 2 weeks

    Format

    In-person; residential or commuter

    Latest deadline

    17 May 2026 · Next cycle not announced yet. These dates are from the latest verified cycle and should be used as a reference only.

    Get next-cycle reminder
    Business & EconomicsMedia Studies

    Main output: Marketing campaign or website

    Teaching: Industry marketing professionals

    Campus options: Yale; Barnard College

    Commuter schedule: 9am-5pm, Monday-Friday

    Digital Marketing Course summary

    This is a practical introduction to digital marketing, covering branding, social media, advertising, customer behavior, pricing and campaign strategy.

    Students apply ideas through case studies and interactive projects, create a brand and promotional content, and work toward a real campaign or website.

    It suits students exploring marketing, communications, entrepreneurship or business who want applied experience rather than theory alone.

    What is Digital Marketing & Social Media High School Course?

    The Digital Marketing & Social Media High School Course is a campus-based Summer Springboard course introducing the principles behind effective brands and campaigns. Students examine branding, customer behavior, segmentation, advertising, pricing and distribution through clear lessons and real-world examples.

    The experience emphasizes practical work. Students analyze campaigns, develop a brand and professional content, create promotional strategies and launch a campaign or website, while a local-business visit offers insight into marketing careers.

    Why Succeed highlights Digital Marketing Course

    • Students finish with concrete campaign, website or branding work rather than only classroom notes.

    • The curriculum connects creative content with analytical topics such as segmentation, pricing and brand equity.

    • Real-world case studies and a local-business visit show how marketing decisions work in practice.

    • Campus-specific instructors bring substantial professional experience in marketing, brand growth and social media.

    • Residential and commuter routes let families choose between a full campus experience and daytime attendance.

    Who is Digital Marketing Course for?

    Best for

    Students curious about marketing, communications or entrepreneurship who learn well through case studies and practical projects.

    Not ideal if

    You want an advanced specialist course, formal academic credit or a purely online experience.

    Is Digital Marketing Course worth it?

    The course can be worthwhile for a student who wants to test marketing through tangible work. Building a campaign or website and meeting a working marketing team can make the subject more concrete than independent reading alone.

    The limitation is value for money: tuition is substantial, and the short format provides an introduction rather than mastery. It makes most sense when the campus experience, practical output and career exploration all matter to the student.

    A practical overview of cost, accommodation, meals, dates and provider details to review before deciding.

    Cost and what is included

    From $2,498; includes Residential tuition includes the academic course, lodging, excursions and meals., Commuter tuition includes the academic course, lunch, excursions and weekday programming., Residential Yale students taking multiple weeks receive between-session excursions., A tuition protection plan is available as a separate option..

    Provider details

    Review the Summer Springboard provider page and official sources before making a final decision.

    Dates and logistics

    1 or 2 weeks; New Haven; New York City.

    What to check before committing

    Confirm current dates, payment terms, travel arrangements, cancellation rules and what is included with the provider.

    Compare this program with similar options before deciding on dates, cost, format and fit.

    Compare with similar programs

    How much preparation does Digital Marketing Course need?

    Effort level

    Moderate to high during a structured campus week.

    Best started

    Begin planning six to eight weeks before the next published application deadline, allowing extra time for travel and residential documents.

    Main challenge

    Turning customer and brand analysis into a coherent campaign.

    Typical preparation

    • Review a few campaigns and identify their audience, message and call to action.

    • Choose a product or service you could use for practice branding.

    • Gather travel, medical and consent documents early if selecting residential study.

    • Discuss any health, dietary or support needs with the provider before departure.

    Useful if

    You can arrive with a product, cause or personal brand you would enjoy exploring.

    What do students do on Digital Marketing Course?

    Students move from marketing fundamentals to applied brand and campaign work, using examples, projects and industry exposure to connect strategy with execution.

    Step-by-step process

    1. 1

      Explore branding, social media, advertising and customer behavior.

    2. 2

      Analyze market potential and identify a target audience.

    3. 3

      Apply segmentation, positioning, pricing and go-to-market ideas.

    4. 4

      Develop an original brand and professional promotional content.

    5. 5

      Build and launch a marketing campaign or website.

    6. 6

      Visit a local business and meet its marketing team.

    Digital Marketing Course dates and deadlines

    Next cycle not announced yet. These dates are from the latest verified cycle and should be used as a reference only.

    General admission

    17 May 2026

    Latest verified general application deadline.

    Reference date

    Yale Session 2

    21-27 June 2026

    One-week course in New Haven.

    Reference date

    Yale Session 5

    12-18 July 2026

    One-week course in New Haven.

    Reference date

    Barnard Session 2

    19-31 July 2026

    Two-week course in New York City.

    Reference date

    Eligibility and requirements

    • Open to students in Grades 9-12.

    • Starting high-school students may apply.

    • Recent spring graduates may apply.

    • A 3.0 GPA or local equivalent is required.

    • International students must demonstrate English proficiency.

    • Students must meet the Essential Eligibility Criteria.

    How much does Digital Marketing Course cost?

    Program tuition

    From $2,498 — Commuter and residential options vary by campus.

    Funding or discounts

    • Deposit: $600 — Paid with the application to hold a space.
    • Application fee: $99+ — The fee rises at later application waves.
    • Alumni scholarship: $500 — Published for eligible alumni applicants.

    What's included

    Residential tuition includes the academic course, lodging, excursions and meals., Commuter tuition includes the academic course, lunch, excursions and weekday programming., Residential Yale students taking multiple weeks receive between-session excursions., A tuition protection plan is available as a separate option.

    How to apply to Digital Marketing Course

    1. 1

      A parent or guardian creates an application-portal account.

    2. 2

      Confirm the registration email and complete the account details.

    3. 3

      Create a new application from the dashboard.

    4. 4

      Select the campus, session, course and tuition type.

    5. 5

      Complete the student information with the student present.

    6. 6

      Pay the deposit and application fee, then submit the application.

    7. 7

      Complete any additional forms released after acceptance.

    What does Digital Marketing Course cover?

    The program covers the following focus areas.

    Branding and content

    Build a brand and create professional content that communicates its value.

    Customer strategy

    Use segmentation, targeting and positioning to understand and reach customers.

    Campaign development

    Plan promotional activity and launch a campaign or website.

    Pricing and brand equity

    Explore customer value, pricing decisions and ways to measure brand equity.

    Go-to-market strategy

    Examine how distributors, retailers and intermediaries connect offers with customers.

    Curriculum may be adjusted based on participant interests and current developments.

    What is a typical day on Digital Marketing Course?

    A typical day during the program.

    Academic course

    Course teaching begins at 9am, with the Yale timetable continuing after a short break.

    Lunch and activities

    Lunch is followed by recreation, a lab, an academic excursion or college-readiness programming.

    Commuter departure

    Commuter students depart after weekday programming.

    Residential program

    Dinner, clubs or social activities are followed by dorm checks.

    Who teaches on Digital Marketing Course?

    The documented Yale instructor, Teju Owoye, is an entrepreneur, marketing strategist and agency founder with experience in growth strategy and brand building. Barnard College instructor Max Kalnitz has led content teams, managed more than 20 social channels and directed major brand campaigns.

    Instructor information is campus-specific and may change between cycles.

    Where do students stay on Digital Marketing Course?

    Residential plan

    • Campus housing: Students stay in university residence halls with basic linens provided.
    • Meals: All meals are included and most are served in campus dining halls.
    • Residential support: Staff live in the residences and remain available for emergencies around the clock.
    • Security: Residence halls have controlled access, security patrols and nightly room checks.
    • Campus facilities: Housing includes WiFi, laundry facilities, lounges and water stations.

    Non-residential plan

    • Day attendance: Commuters receive lunch, excursions and weekday programming from 9am to 5pm.

    Yale uses shared traditional dorm rooms with communal bathrooms; Barnard suites may have shared or single rooms with a shared suite bathroom.

    What happens after Digital Marketing Course?

    After completing this program, participants often pursue:

    Use a completed campaign or website as evidence of subject exploration.

    Develop branding and promotional work for a future portfolio.

    Identify marketing roles that match your interests and strengths.

    Build a stronger foundation for business, communications or marketing study.

    Reflect on campus life and possible college pathways.

    The course is introductory and does not state that it awards academic credit or a certificate.

    Where does Digital Marketing Course take place?

    Students can take the course at Yale University in New Haven, Connecticut, or at Barnard College in New York City. Both options combine campus-based classes with excursions and local career exposure; the Barnard experience places students in Manhattan, while Yale offers access to New Haven and wider Northeast excursions for multiweek students.

    Summer Springboard states that the programs are independently operated and are not run, sponsored or endorsed by these universities.

    Digital Marketing Course FAQs

    It covers branding, social media, copywriting, analytics, consumer behavior, segmentation, advertising, pricing, brand equity and go-to-market strategy.

    It is strongly practical. Students use case studies and interactive projects to create a brand, promotional content and a marketing campaign or website.

    Yes. Both campus variants publish commuter tuition, which includes lunch, the academic course, excursions and weekday programming.

    Residential tuition includes the academic course, accommodation, meals and excursions. Yale also includes between-session excursions for students combining multiple weeks.

    Yes. Students examine marketing roles, visit a local business and interact with its marketing team for practical career insight.

    No. Summer Springboard states that its programs are independently operated and are not run, sponsored or endorsed by the campus universities.

    Applicants need a 3.0 GPA or local equivalent and must meet the provider’s Essential Eligibility Criteria.

    Published options include vegetarian, vegan, gluten-free, kosher and halal food, as well as support for specific food allergies.

    Alternatives to Digital Marketing Course

    Compare these related business and marketing programs if you want a different location, broader management focus or longer format.

    Alternatives to Digital Marketing Course

    Business: Mini-MBA™
    Closed

    Business fundamentals spanning marketing, finance and strategy

    Business & Economics
    29 Jun 2026
    From £2399
    15-17
    Folkestone
    In-person

    Best for

    Students wanting marketing within a broader business course

    View details

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    Ben Stacy

    Content reviewed by

    Ben Stacy

    Co-founder, Succeed | Former secondary teacher and educational leader

    Ben works at the intersection of education, technology and school adoption, with expertise in how secondary schools evaluate data-driven tools and how education technology is used in practice.

    View author page

    Sources and verification

    Source types reviewed

    • Terra Education
    • Essential Eligibility Criteria | Policies & Terms | Summer Springboard - Summer Springboard
    • Terms & Conditions | Policies & Terms | Summer Springboard - Summer Springboard
    • Apply Now | Enrollment | Summer Springboard - Summer Springboard
    • (1) New Messages!
    • (1) New Messages!
    • Yale Summer Program for High School Students - Summer Springboard
    • (1) New Messages!
    • (1) New Messages!
    • Digital Marketing & Social Media | Course | Summer Springboard - Summer Springboard

    Succeed uses official provider information where available, but keeps this public page focused on comparison and planning inside Succeed.

    What we verified (on 26 Aug 2026)

    • Course details checked

    • Campus variants compared

    • Tuition reviewed

    • Dates verified

    • Eligibility reviewed

    • Application process checked

    • Policies reviewed

    • Housing details checked

    How Succeed uses this information

    We use source material to verify core facts, then show older cycle dates as reference when a current cycle is not available. Always check current application instructions before applying.