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Enrollment continues until departure or capacity is reached.
Sports Business Bootcamp - Chicago
An immersive sports-business program combining college-level classroom work, industry case studies, a team capstone and access to Chicago sports venues.

An immersive sports-business program combining college-level classroom work, industry case studies, a team capstone and access to Chicago sports venues.

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Current status
Applications open
Eligibility
High school students
Age range / Year group
Ages 14-18
Location / Region
Chicago, United States
Cost
$2,599 commuter
Duration
7 days
Format
In-person
Application deadline
Rolling · Next cycle not announced yet. These dates are from the latest verified cycle and should be used as a reference only.
Save programClass size: Up to 45 students
Accommodation: Hilton Chicago
Meals: Breakfast and dinner daily
Certificate / Outcome: Certificate of Completion
Site visits: 2 industry visits
Students explore the commercial side of sport through college-level teaching, real-world case studies and collaborative projects.
The experience combines classroom study with industry guest speakers and behind-the-scenes visits to major Chicago sports organisations and venues.
It suits students curious about careers in sports marketing, media, sponsorship, analytics, finance or management.
Sports Business Bootcamp - Chicago is an immersive career program created by Sports Biz Boot Camp and Westcoast Connection. Its academic model draws on NYU Stern's Sports Marketing and Media course, using interactive teaching, current case studies and collaborative work to introduce the commercial sports ecosystem.
Students examine marketing, broadcasting, sponsorship, analytics, finance, league structures and emerging industry trends. Classroom sessions are paired with executives, venue visits, Chicago activities and a small-team capstone addressing a practical business challenge.
The curriculum connects sports enthusiasm with rigorous business topics including finance, media rights, sponsorship and analytics.
Professor Stephen Master brings experience from NYU Stern, the NFL and the NBA.
Two industry site visits and multiple guest speakers give students access beyond a standard classroom course.
A small-team capstone turns the week's learning into an applied sports-business strategy.
Completion benefits include an alumni network, professional connections and reference letters on request.
High-school students who want to test sports-business careers through applied classroom work, industry contact and collaborative projects.
You want sports coaching, athlete development or a purely academic course without residential activities and group work.
It can be worthwhile for a student who wants a concentrated introduction to the business behind sport. The combination of structured teaching, practitioner access, venue visits and a capstone offers more career-testing value than a sightseeing-only experience.
The program is brief, and neither attendance nor its certificate guarantees university admission or a sports-industry role. Its value depends on active participation and on whether the student later reflects on the project, contacts and career insights gained.
A practical overview of cost, accommodation, meals, dates and provider details to review before deciding.
Cost and what is included
$2,599 commuter; includes Residential lodging, Breakfast and dinner daily, Listed recreation and entertainment, Listed day excursions, Hotel Wi-Fi, Designated-time airport transfers, Gratuities and taxes.
Accommodation
Hilton Chicago
Meals
Breakfast and dinner daily
Provider details
Review the Westcoast Connection provider page and official sources before making a final decision.
Dates and logistics
7 days; Chicago, United States.
What to check before committing
Confirm current dates, payment terms, travel arrangements, cancellation rules and what is included with the provider.
Compare this program with similar options before deciding on dates, cost, format and fit.
Compare with similar programsEffort level
Moderate to high.
Best started
Begin enrollment and travel planning two to three months before your preferred summer departure.
Main challenge
Turning broad sports enthusiasm into a focused business strategy.
Review the published curriculum topics and identify two sports-business areas that interest you.
Read recent sports-industry news and practise separating sporting outcomes from commercial decisions.
Prepare questions for executives about career routes, responsibilities and early experience.
Plan travel, medical forms and dietary requirements well before departure.
Useful if
You are comfortable contributing ideas and working in a small team.
A typical day moves from morning curriculum into an industry visit or guest session, followed by a Chicago highlight and an evening activity. Across the week, students apply these experiences to case studies and a team capstone.
Learn the foundations of sports marketing, finance, media, sponsorship and analytics.
Analyse current sports-business cases and discuss possible strategies.
Meet executives and guest speakers working across the sports industry.
Visit two Chicago sports venues or organisations for operational insight.
Develop a sponsorship and activation strategy in a small team.
Present or complete the capstone using lessons gathered across the week.
Next cycle not announced yet. These dates are from the latest verified cycle and should be used as a reference only.
Applications
Rolling admissions
Enrollment continues until departure or capacity is reached.
Commuter session
12-16 July
| Milestone | Date | Timezone | Status | |
|---|---|---|---|---|
Applications | Rolling admissions | Local | Reference date | |
Commuter session | 12-16 July | Local | Reference date |
High-school students
Interest in sports business or related careers
Readiness for a respectful group environment
International students welcomed
Programme-specific enrollment required
Commuter tuition
$2,599 — Five weekday sessions
Funding or discounts
What's included
Residential lodging, Breakfast and dinner daily, Listed recreation and entertainment, Listed day excursions, Hotel Wi-Fi, Designated-time airport transfers, Gratuities and taxes
Open the programme-specific secure enrollment form.
Enter the participant, family and program information requested.
Submit the application and required deposit.
Wait for the confirmation email and enrollment-team follow-up.
Complete the later activity, medical, flight and packing requirements.
The program covers the following focus areas.
Sports marketing and sponsorship
Study fan engagement, corporate partnerships and activation strategy.
Media and broadcasting
Explore media rights, digital strategy and changing audience behaviour.
Finance and team economics
Examine revenue streams, ownership, salary caps and local economic impact.
Analytics and strategy
Use data and case studies to investigate performance and fan engagement.
Industry capstone
Build a sponsorship activation strategy for a new marketing partner.
Curriculum may be adjusted based on participant interests and current developments.
A typical day during the program.
Interactive teaching, case studies and project work.
A site visit or guest speaker connects theory with industry practice.
Students visit a city attraction before dinner.
A supervised social activity concludes the day.
Professor Stephen Master leads the program, drawing on more than two decades teaching at NYU Stern and executive experience with the NFL and NBA. Industry executives and specialists add guest sessions and on-site perspectives.
The provider notes that individual guest speakers may change with professional schedules.
Residential tuition excludes lunches, snacks, laundry and travel to and from the program.
After completing this program, participants often pursue:
Use the capstone as evidence of applied sports-business interest.
Explore career routes across marketing, media, analytics and finance.
Join the SBBC alumni network after completion.
Maintain connections with peers and industry professionals.
Request a reference letter for future applications.
The experience may support later reflection, but it does not guarantee university admission, an internship or employment.
The program is based in central Chicago, with residential students staying at the Hilton Chicago on Michigan Avenue. Learning extends across the city through possible visits to venues such as Wrigley Field, the United Center, Northwestern University and Rate Field, alongside cultural and recreational highlights.
Specific venue visits are subject to changing industry schedules.
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Content reviewed by
Co-founder, Succeed | Founder, Immerse Education (2012–2026)
Sean works at the intersection of academic enrichment, program quality and university preparation, with expertise in evaluating pre-university experiences for ambitious secondary school students.
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