Introduction to Business
    In-person Program

    Introduction to Business

    by USC Pre-College

    USC's business summer program combines finance, marketing and leadership with a team company analysis and pitch, helping students test their interest in business.

    Last verified: 5 Oct 2026Reviewed by:SSSean Stevens

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    Introduction to Business at a glance: cost, dates and eligibility

    Current status

    Upcoming

    Eligibility

    High school; completed ninth grade

    Age range / Year group

    Ages 15-18

    Location / Region

    University of Southern California, University Park Campus, Los Angeles

    Cost

    $8,130; $11,570; $12,208

    Duration

    4 weeks

    Format

    In-person

    Next session

    21 June-15 July 2027

    Save program
    Business & EconomicsFinanceEntrepreneurship
    Accommodation: Shared university residence-hall rooms
    Meals: Residential: three dining-hall meals daily
    Campus experience: Libraries, computer labs and activities
    Residential requirement: Mandatory for international participants
    Credit / Outcome: 3 units of elective credit
    Tutors / Faculty: USC faculty and industry experts
    Sessions / cadence: Daily 9 a.m.–3:30 p.m.; 5–6 instructional hours

    Introduction to Business summary

    Introduction to Business explores how companies operate, create value and grow through finance, marketing, analytics and leadership.

    Students connect with USC faculty and industry experts, then work in teams to analyze a real company and pitch data-driven solutions.

    It suits students who want to test their interest in business through applied work and a university classroom experience.

    What is Introduction to Business?

    Introduction to Business is a USC Pre-College course that connects business fundamentals with practical company decisions. Students study accounting and finance, marketing, product design, data analytics, strategy and leadership, and business responsibility.

    The course brings USC faculty and industry perspectives into an in-person learning experience in Los Angeles. Students develop knowledge of managing and growing a small business, then work together on a capstone company analysis and pitch.

    Why Succeed highlights Introduction to Business

    • The team capstone turns business concepts into a concrete company analysis and pitch.

    • Finance, marketing, analytics and ethics give students several ways to explore their business interests.

    • USC faculty and industry connections link classroom learning with professional decisions.

    • Three units of elective credit provide an academic outcome beyond participation.

    Who is Introduction to Business for?

    Best for

    Students who want a broad business foundation and enjoy teamwork, company analysis and presenting ideas.

    Not ideal if

    You want a light summer activity or a specialist course focused entirely on one business discipline.

    Is Introduction to Business worth it?

    The strongest reason to choose this course is the combination of business breadth and applied teamwork. A company analysis and pitch can help students discover whether they enjoy turning evidence into business recommendations.

    Its value depends on engaging with the classes and capstone rather than treating participation as an admissions advantage. The financial commitment is substantial, financial aid is not offered, and neither USC admission nor credit transfer is guaranteed.

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    20 minutes · No obligation to enrol

    A practical overview of cost, accommodation, meals, dates and provider details to review before deciding.

    Cost and what is included

    $8,130; $11,570; $12,208; includes Course instruction and three units of elective credit upon successful completion., Textbooks, course materials and academic field trips., On-campus social activities and off-campus recreational trips., Student health-center access., Residential option: shared residence-hall room and dining-hall meal plan., Residential option: meals on academic trips and two Saturday meals before recreational trips., International residential total: required USC insurance and applicable I-20 administration..

    Accommodation

    Shared university residence-hall rooms

    Meals

    Residential: three dining-hall meals daily

    Supervision or safety information

    Residential advisors live in the halls and are available at all times. Residence and dining halls require a USCard, and campus public safety provides 24/7 patrol services.

    Provider details

    Review the USC Pre-College provider page and official sources before making a final decision.

    Dates and logistics

    4 weeks; University of Southern California, University Park Campus, Los Angeles.

    What to check before committing

    Confirm current dates, payment terms, travel arrangements, cancellation rules and what is included with the provider.

    Compare this program with similar options before deciding on dates, cost, format and fit.

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    How much preparation does Introduction to Business need?

    Effort level

    High, with full class days and a team capstone.

    Best started

    Begin several weeks before November's application-information release; allow extra months for international travel planning.

    Main challenge

    Turning company evidence into a clear, persuasive team recommendation.

    Typical preparation

    • Give your recommender and school administrator time to prepare their submissions.

    • Draft the application essay yourself and explain your interest in business.

    • Plan for the required laptop and professional capstone attire.

    • International applicants should prepare English-proficiency documents and review visa requirements before booking travel.

    Useful if

    You want to test business study through practical problem solving.

    What do students do on Introduction to Business?

    You connect business concepts with the decisions companies make about growth, customers and resources. The course culminates in a team analysis of a real company and a pitch of data-driven solutions.

    Step-by-step process

    1. 1

      Build knowledge across finance, marketing, product design, analytics, leadership and business ethics.

    2. 2

      Connect classroom ideas with insights from USC faculty and industry experts.

    3. 3

      Work with a team to analyze a real company for the capstone.

    4. 4

      Present your business analysis and proposed solutions in professional business attire.

    Introduction to Business dates and deadlines

    Introduction to Business — Summer 2026

    22 June-17 July 2026

    Reference session for the 2026 fee and policy details.

    Past

    Introduction to Business — Summer 2027

    21 June-15 July 2027

    USC Summer Programs' announced session; application information follows in November.

    Upcoming

    Eligibility and requirements

    • Complete at least ninth grade before the program starts.

    • Be a domestic or international high school student.

    • Pursue a rigorous high school curriculum.

    • Attend all classes; late arrivals cannot be accommodated.

    • International applicants must demonstrate English proficiency through testing or a waiver.

    • Commuters must live with parents or guardians locally.

    • International participants and domestic students living abroad must reside on campus.

    • Bring your own laptop.

    • Wear professional business attire for the capstone.

    How much does Introduction to Business cost?

    Application fee

    $85 — Nonrefundable.

    Funding or discounts

    • Domestic commuter: $8,130 — 2026 estimated program total.
    • Domestic residential: $11,570 — 2026 estimate including room and board.
    • International residential: $12,208 — 2026 estimated USC total; government fees additional.
    • Deposit: $1,000 — Nonrefundable; applied to the program total.
    • Financial aid: Not offered
    • Visa application: $185 — Government charge where applicable.
    • SEVIS I-901: $350 — Government charge where applicable.

    What's included

    Course instruction and three units of elective credit upon successful completion., Textbooks, course materials and academic field trips., On-campus social activities and off-campus recreational trips., Student health-center access., Residential option: shared residence-hall room and dining-hall meal plan., Residential option: meals on academic trips and two Saturday meals before recreational trips., International residential total: required USC insurance and applicable I-20 administration.

    How to apply to Introduction to Business

    1. 1

      Create an account in the official USC Summer Programs portal using your legal name and a regularly checked email address.

    2. 2

      Choose Introduction to Business as a course preference; applicants may list three choices but enroll in only one.

    3. 3

      Write the required 300–500-word essay yourself.

    4. 4

      Request an online recommendation from a teacher, counselor or mentor.

    5. 5

      Ask a school administrator to upload your PDF high school transcript.

    6. 6

      Provide English-proficiency evidence or a waiver if you are an international applicant.

    7. 7

      Pay the $85 application fee, complete every task, review your application and select Submit.

    8. 8

      If accepted, follow the deposit and supplementary-form instructions.

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    What does Introduction to Business cover?

    The program covers the following focus areas.

    Accounting and finance

    Study how accounting and finance contribute to running and growing a business.

    Marketing and product design

    Explore marketing and product design as parts of how companies create value.

    Data analytics

    Apply data-driven thinking and business analytics to solve problems.

    Strategy and leadership

    Examine company strategy while developing teamwork, communication and leadership.

    Ethics and sustainability

    Study business ethics, sustainability and corporate social responsibility.

    Curriculum may be adjusted based on participant interests and current developments.

    What is a typical day on Introduction to Business?

    A typical day during the program.

    Academic classes

    Five to six instructional hours, with breaks for lunch or Los Angeles field trips.

    Independent study

    Students can study in campus libraries or use recreational facilities.

    Residential activities

    Residential advisors and staff supervise social activities such as games and outdoor movies.

    Recreational excursions

    Trips may include beaches, theme parks or sports events.

    Who teaches on Introduction to Business?

    The course connects students with USC faculty and industry experts who bring practical business perspectives into the classroom. Previous course programming has included a sports-and-entertainment panel with ESPN and NFL professionals.

    Where do students stay on Introduction to Business?

    Residential plan

    • Shared residence-hall room: Students live in shared university rooms with gender-specific roommate and floormate assignments.
    • Residential meal plan: Room and board covers dining-hall meals, academic-trip meals and two Saturday meals before recreational trips.
    • Residential support and security: Live-in advisors are available at all times, with USCard-controlled halls and 24/7 campus patrols.
    • Activities and campus resources: Students can use libraries and computer labs and join supervised evening activities and weekend excursions.

    Non-residential plan

    • Local commuter option: Eligible students live with a parent or guardian in Los Angeles or Orange County and attend all academic sessions.
    • Commuter activities and transport: Commuters may join evening activities with parent permission and must use program transport for field trips.
    • Commuter dining: Commuters purchase meals separately; a commuter meal plan is not offered.

    Roommate requests cannot be accommodated; residential hall return is required by 10 p.m., with lights out at 11:30 p.m.

    What happens after Introduction to Business?

    After completing this program, participants often pursue:

    Earn three units of elective credit upon successful completion.

    Complete a team business analysis and company pitch.

    Request an official graded transcript through USC's registrar.

    Build connections with faculty, industry experts and peers.

    Potentially obtain college recommendation letters from USC faculty and staff.

    Recommendation letters are not guaranteed, and credit transfer depends on the receiving institution.

    Where does Introduction to Business take place?

    The program takes place at USC's University Park Campus in Los Angeles, with access to campus libraries, computer labs and student health services. The course connects business learning with the city's entertainment and sports industries; previous students have visited SoFi Stadium.

    International participants arrange their own travel; early-arrival and late-departure accommodation is not offered.

    Introduction to Business FAQs

    Topics include accounting and finance, marketing, product design, data analytics, strategy and leadership, and ethics, sustainability and corporate social responsibility.

    Students work in teams to analyze a real company and pitch data-driven solutions in a Capstone Case Competition.

    Successful completion earns three units of elective credit. Other colleges decide whether to accept those units for transfer.

    Eligible local participants may commute while living with a parent or legal guardian in Los Angeles or Orange County. International participants and domestic participants living abroad must live on campus.

    Residential students share a room in a university residence hall and receive a dining-hall meal plan covering three meals a day. Roommate requests cannot be accommodated.

    Residential advisors live in the halls and are available at all times. Residence and dining halls require a USCard, and campus public safety provides 24/7 patrol services.

    USC Summer Programs does not offer financial aid or assistance.

    No. Participation does not guarantee admission to USC or its schools, and undergraduate applicants must follow the separate university admissions process.

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    Sean Stevens

    Content reviewed by

    Sean Stevens

    Co-founder, Succeed | Founder, Immerse Education (2012–2026)

    Sean works at the intersection of academic enrichment, program quality and university preparation, with expertise in evaluating pre-university experiences for ambitious secondary school students.

    Sources & verification

    Source types reviewed

    • Summer Programs Application Management
    • USC Summer Programs Transcripts | USC Pre-College
    • USC Summer Programs Tuition and Fees | USC Pre-College
    • USC Summer Programs Policies | USC Pre-College
    • USC Summer Programs FAQs | USC Pre-College
    • USC Summer Programs International Application | USC Pre-College
    • USC Summer Residential and Commuter Experience | USC Pre-College
    • USC Summer Programs Overview | USC Pre-College
    • USC Summer Programs Application and Admission | USC Pre-College
    • USC Summer Programs | USC Pre-College
    • Business Summer Program | USC Pre-College

    Succeed uses official provider information where available, but keeps this public page focused on comparison and planning inside Succeed.

    What we verified (on 5 Oct 2026)

    • Official course page checked

    • Eligibility requirements reviewed

    • Session dates compared

    • Fee options distinguished

    • College credit conditions reviewed

    • Housing and safety policies reviewed

    How Succeed uses this information

    We use source material to verify core facts, then show older cycle dates as reference when a current cycle is not available. Always check current application instructions before applying.