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In-person Program
Sports Marketing Institute
A residential sports marketing program where students explore branding, sponsorship, fan engagement and media, then pitch a team marketing plan.
Last verified: 6 Oct 2026Reviewed by:BSBen Stacy
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Sports Marketing Institute at a glance: cost, dates and eligibility
Current status
Applications open
Eligibility
Grades 9-12; good standing
Age range / Year group
Ages 14-18
Location / Region
Winston-Salem, North Carolina, United States
Cost
$3,500
Duration
Sunday-Friday, overnight
Format
In-person
Application deadline
Rolling · Next cycle not announced yet. These dates are from the latest verified cycle and should be used as a reference only.
Save programBusiness & EconomicsMedia Studies
Accommodation: Required campus residence
Meals: All meals provided
Certificate / Outcome: Certificate of Completion
Latest verified cycle: 2026
Campus experience: Dorms, activities and venue tour
Tutors / faculty: Academic leader and industry speakers
Sports Marketing Institute summary
Students investigate how sports organizations build brands, generate revenue, secure partnerships and engage fans.
The experience combines workshops, current-event discussions, industry speakers, team activities and a professional sports venue visit.
It suits students who want to test a sports marketing career through a collaborative strategic plan and presentation.
What is Sports Marketing Institute?
The Sports Marketing Institute is a Wake Forest Summer Immersion experience focused on the commercial and creative work behind sports. Students study branding, revenue generation, sales, partnerships, promotions, fan engagement, public relations and social media.
The program blends workshops and current-event discussions with guest speakers, team activities and career exploration. Students apply what they learn by developing and presenting a strategic sports marketing plan.
Why Succeed highlights Sports Marketing Institute
Students produce and present a strategic sports marketing plan rather than only attending lectures.
The curriculum connects branding and fan engagement with revenue, sales and partnership strategy.
Industry speakers include sports marketers, branding specialists, public-relations professionals and partnership experts.
A professional sports venue tour adds direct exposure to the industry behind live events.
Residential campus life combines academic programming with supervised activities and peer collaboration.
Who is Sports Marketing Institute for?
Best for
Students interested in branding, sponsorship, media, sales or fan engagement who enjoy teamwork and presentations.
Not ideal if
You want an individual project, formal academic credit or a non-residential experience.
Is Sports Marketing Institute worth it?
This program can be worthwhile for students who want to test sports marketing through practical teamwork, professional perspectives and a final pitch. The blend of commercial topics and career exposure gives a clearer view of roles with teams, leagues, events and agencies.
It is a short, non-credit experience, so it should be viewed as exploration rather than a formal qualification. Its value depends on how actively a student contributes to the team project, questions speakers and reflects on the career paths introduced.
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A practical overview of cost, accommodation, meals, dates and provider details to review before deciding.
Cost and what is included
$3,500; includes All meals during the campus stay, Transportation for off-site field trips.
Accommodation
Required campus residence
Meals
All meals provided
Provider details
Review the Wake Forest University provider page and official sources before making a final decision.
Dates and logistics
Sunday-Friday, overnight; Winston-Salem, North Carolina, United States.
What to check before committing
Confirm current dates, payment terms, travel arrangements, cancellation rules and what is included with the provider.
Compare this program with similar options before deciding on dates, cost, format and fit.
Compare with similar programsHow much preparation does Sports Marketing Institute need?
Effort level
Moderate to high during the residential week.
Best started
Three to four weeks before applications open to prepare essays and arrange a recommendation.
Main challenge
Turning several marketing ideas into one persuasive team strategy.
Typical preparation
Choose examples of sports campaigns or partnerships you can discuss thoughtfully.
Draft the two application essays and ask an eligible recommender well in advance.
Practice explaining one marketing idea clearly and contributing constructively to group work.
Useful if
You already follow sports branding, sponsorships or fan engagement.
What do students do on Sports Marketing Institute?
Students explore sports marketing through workshops, discussions, speakers, teamwork and industry exposure. The week culminates in a team presentation built around a strategic marketing plan.
Step-by-step process
- 1
Learn sports marketing, branding, revenue and sales fundamentals.
- 2
Examine partnerships, promotions, fan engagement, public relations and social media.
- 3
Discuss current events and hear from sports-industry professionals.
- 4
Build teamwork through group activities and idea-generation workshops.
- 5
Visit a professional sports venue or team operation.
- 6
Create and present a final team marketing plan.
Sports Marketing Institute dates and deadlines
Next cycle not announced yet. These dates are from the latest verified cycle and should be used as a reference only.
Reference date
Programme dates
19-24 July 2026
Applications open
1 November 2026
Summer 2027 application cycle.
| Milestone | Date | Timezone | Status | |
|---|---|---|---|---|
Applications | Rolling admissions | Local | Reference date | |
Programme dates | 19-24 July 2026 | Local | Reference date | |
Applications open | 1 November 2026 | Local | Reference date |
Eligibility and requirements
Current grades 9-12
Good academic standing
No school suspensions
Strong interest in academic and career exploration
Home-schooled students may apply
International students may apply
Fluent English required
How much does Sports Marketing Institute cost?
Program tuition
$3,500
Funding or discounts
- Application fee: $60 — Non-refundable and due with the application.
- Enrollment deposit: $550 — Non-refundable after a seat is secured.
- Need-based scholarships: Limited funding — Requested through the general application.
What's included
All meals during the campus stay, Transportation for off-site field trips
How to apply to Sports Marketing Institute
- 1
Create an account in the Wake Forest Pre-College application portal.
- 2
Complete the general Summer Immersion Program application.
- 3
Submit two essays and a self-reported GPA.
- 4
List a teacher, counselor or administrator to provide a recommendation.
- 5
Pay the non-refundable application fee when submitting.
- 6
After acceptance, select the Sports Marketing Institute during registration.
- 7
Submit the enrollment deposit to secure the selected institute week.
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What does Sports Marketing Institute cover?
The program covers the following focus areas.
Marketing and branding
Investigate how sports organizations build brands and shape market positioning.
Revenue and sales
Explore revenue generation and sales within the sports industry.
Partnership strategy
Examine sponsorships, brand partnerships and their strategic value.
Fan engagement
Develop promotional ideas designed to attract and engage sports audiences.
Media and public relations
Consider media relations, social media and sports communication.
Curriculum may be adjusted based on participant interests and current developments.
What is a typical day on Sports Marketing Institute?
A typical day during the program.
Workshops and talks
Breakfast is followed by workshops, guest speakers and professional-sports marketing strategy.
Industry exposure
Students may tour a stadium or arena and discuss sponsorships and partnerships.
Career reflection
A career panel and group debrief connect the day to industry pathways.
Campus activities
Dinner is followed by supervised activities, free time and lights out at 10:30 pm.
Who teaches on Sports Marketing Institute?
Ted Tseng is listed as the academic leader and brings more than 13 years of professional-sports experience, including franchise operations, sales and partnerships. Students also hear from executives, sports marketers, branding specialists and other industry professionals.
The program combines academic leadership with career-focused guest speakers.
Where do students stay on Sports Marketing Institute?
Residential plan
- Residence hall: All participants stay in an assigned Wake Forest residence hall for the institute week.
- Campus meals: All meals are provided through campus dining or catered off-campus programming.
- Overnight support: Professional staff live in the residence hall and provide overnight supervision.
- Evening activities: Staff lead supervised activities, panels and workshops after dinner.
Roommates are assigned randomly unless a mutual request is granted; requests are not guaranteed.
What happens after Sports Marketing Institute?
After completing this program, participants often pursue:
Receive a Wake Forest University Certificate of Completion.
Use the team marketing plan as evidence of applied subject exploration.
Reflect on careers with sports teams, leagues, events and agencies.
Build confidence presenting strategic ideas to an audience.
Develop questions for further study in marketing, media or business.
The institute is non-credit and does not provide preferential admission to Wake Forest.
Where does Sports Marketing Institute take place?
The institute takes place on Wake Forest University's Reynolda Campus in Winston-Salem, North Carolina. Students live in campus residence halls, use university dining and join supervised evening activities alongside the academic program.
Airport shuttles may be booked separately from Piedmont Triad International Airport or Charlotte Douglas International Airport.
Sports Marketing Institute FAQs
The curriculum covers marketing and branding, revenue generation, sales, partnerships, promotions, fan engagement, public relations, social media and marketing-plan development.
Current grade 9-12 students in good academic standing with no school suspensions may apply. Home-schooled and international students are also welcome, and fluent English is required.
Yes. All participants must stay in an assigned Wake Forest residence hall throughout the institute week.
Yes. All meals are provided during the campus stay, with dietary restrictions considered through the required student forms.
No secondary-school or college credit is awarded. Students who complete the program receive an official Wake Forest University Certificate of Completion.
Applicants provide two essays, a recommendation, a self-reported GPA and the application fee through the online portal. Transcripts and test scores are not required.
Students collaborate on a strategic sports marketing plan and present their ideas as a final team project.
Limited need-based funding is requested through the scholarship section of the general application. International students are not eligible for this provider funding.
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Save this program in Succeed to compare it with similar programs, dates, costs and formats in one place.
Compare with other programsContent reviewed by
Ben Stacy
Co-founder, Succeed | Former secondary teacher and educational leader
Ben works at the intersection of education, technology and school adoption, with expertise in how secondary schools evaluate data-driven tools and how education technology is used in practice.
Sources and verification
Source types reviewed
- Wake Forest Pre-College Programs Applications
- Sports Business Institute vs. Sports Marketing Institute
- Wake Forest Pre-College Campus
- Summer Immersion Program Dates | Wake Forest Pre-College
- FAQ | Wake Forest Summer Immersion Program
- Apply - Wake Forest Summer Immersion Program
- Wake Forest Sports Marketing Institute High School Program
Succeed uses official provider information where available, but keeps this public page focused on comparison and planning inside Succeed.
What we verified (on 6 Oct 2026)
Official institute page checked
Application process reviewed
Eligibility requirements verified
Tuition and fees checked
Campus arrangements reviewed
Dates and cadence checked
How Succeed uses this information
We use source material to verify core facts, then show older cycle dates as reference when a current cycle is not available. Always check current application instructions before applying.
Sports Marketing Institute
by Wake Forest University
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