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    In-person Program

    Sports Business Bootcamp - NYC

    by Westcoast Connection

    An immersive sports business program combining case studies, a team capstone, industry speakers and behind-the-scenes visits to major New York venues.

    Last verified: 24 Aug 2026Reviewed by:SSSean Stevens
    Sports Business Bootcamp - NYC

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    Sports Business Bootcamp NYC at a glance: cost, dates and eligibility

    Current status

    Applications open

    Eligibility

    High school students

    Age range / Year group

    14-18

    Location / Region

    New York City

    Cost

    $2,799 commuter

    Duration

    6 days

    Format

    In-person

    Application deadline

    Rolling · Next cycle not announced yet. These dates are from the latest verified cycle and should be used as a reference only.

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    Business & Economics

    Class size: Up to 45 students

    Accommodation: M Social Hotel Times Square

    Meals: Breakfast and dinner daily

    Certificate / Outcome: Certificate of Completion

    Tutors / faculty: Professor Stephen Master

    Sports Business Bootcamp NYC summary

    This is a concentrated introduction to the commercial side of professional sport, combining collegiate-level classroom teaching with direct exposure to New York's sports industry.

    Students analyse real cases, work collaboratively and complete a team capstone based on a practical sports business challenge.

    It suits students interested in sports management, marketing, media or commercial careers who want structured teaching alongside venue visits and conversations with industry professionals.

    What is Sports Business Bootcamp - NYC?

    The Sports Business Bootcamp - NYC is an immersive career experience created by Sports Biz Boot Camp and Westcoast Connection. Its collegiate-level introduction to sports management and media is modelled closely on the NYU Stern Sports Marketing and Media course.

    Students combine interactive lessons and real-world case studies with collaborative projects, industry guest speakers and two possible venue visits. The experience connects subjects such as branding, marketing, media, licensing and fan behaviour with the decisions made by professional sports organisations.

    Why Succeed highlights Sports Business Bootcamp NYC

    • The program connects classroom concepts with two behind-the-scenes visits to major sports venues.

    • Professor Stephen Master's NYU Stern teaching and NFL and NBA executive experience give the curriculum strong industry context.

    • A small-team capstone asks students to apply the week's learning to a professional-grade business challenge.

    • Guest speakers expose students to roles across teams, leagues, agencies, media, licensing and sponsorship.

    • Completion benefits include a certificate, alumni network access and reference letters on request.

    Who is Sports Business Bootcamp NYC for?

    Best for

    High school students curious about sports management, marketing, media or commercial careers who enjoy teamwork and experiential learning.

    Not ideal if

    You want sports coaching, athletic training, college credit or a mainly independent academic course.

    Is Sports Business Bootcamp NYC worth it?

    This program can be worthwhile for a student who wants to test a serious interest in sports business before choosing a university subject or career path. The combination of case work, a capstone and direct industry contact offers more depth than a general stadium tour.

    Its main limitation is breadth: six days can introduce the sports ecosystem but cannot provide extensive technical training or guarantee an internship or admissions advantage. The value therefore depends on how actively a student participates, reflects on the experience and uses the resulting project and insights afterward.

    A practical overview of cost, accommodation, meals, dates and provider details to review before deciding.

    Cost and what is included

    $2,799 commuter; includes Residential lodging, Breakfast and dinner daily, Listed recreation and entertainment, Listed day excursions, Hotel Wi-Fi, Airport transfers at designated times, Gratuities and taxes.

    Accommodation

    M Social Hotel Times Square

    Meals

    Breakfast and dinner daily

    Provider details

    Review the Westcoast Connection provider page and official sources before making a final decision.

    Dates and logistics

    6 days; New York City.

    What to check before committing

    Confirm current dates, payment terms, travel arrangements, cancellation rules and what is included with the provider.

    Compare this program with similar options before deciding on dates, cost, format and fit.

    Compare with similar programs

    How much preparation does Sports Business Bootcamp NYC need?

    Effort level

    Moderate to high.

    Best started

    Begin planning two to three months before your preferred summer departure, allowing time for enrollment, travel arrangements and required forms.

    Main challenge

    Absorbing a broad industry quickly while contributing meaningfully to a team capstone.

    Typical preparation

    • Review recent developments involving a sports team, league or athlete brand.

    • Learn basic terms in marketing, sponsorship, licensing and media rights.

    • Prepare thoughtful questions for the instructor, guest speakers and venue professionals.

    • Practise explaining one sports business idea clearly within a small team.

    Useful if

    You already follow sports and want to understand the business decisions behind it.

    What do students do on Sports Business Bootcamp NYC?

    Students move between classroom learning, applied case work, professional conversations and New York sports-industry experiences, then combine their learning in a team capstone.

    Step-by-step process

    1. 1

      Explore how athletes, teams and leagues operate as brands.

    2. 2

      Analyse cases involving athlete management, endorsements, e-commerce and sports marketing.

    3. 3

      Study media, sponsorship, licensing, consumer behaviour and major-event strategy.

    4. 4

      Visit two possible sports venues and hear from on-site professionals.

    5. 5

      Meet guest speakers working across the sports industry.

    6. 6

      Work in a small team on a hands-on sports business challenge.

    7. 7

      Complete a capstone brand strategy for a professional athlete.

    Sports Business Bootcamp NYC dates and deadlines

    Next cycle not announced yet. These dates are from the latest verified cycle and should be used as a reference only.

    Applications

    Rolling admissions

    Enrollment continues until departure or capacity is reached.

    Reference date

    Commuter schedule

    19-23 July

    Reference date

    Eligibility and requirements

    • Designed for high school students.

    • International students are welcome.

    • Students should join a respectful group environment.

    • Exact programme-specific grades are not published.

    How much does Sports Business Bootcamp NYC cost?

    Commuter tuition

    $2,799 — Five weekday program without accommodation

    Funding or discounts

    • Application deposit: $750 — $650 applies to tuition; $100 application fee
    • Partial scholarships: A small number may be offered on selected programs
    • Full scholarship: One provider-wide award is offered to a teen

    What's included

    Residential lodging, Breakfast and dinner daily, Listed recreation and entertainment, Listed day excursions, Hotel Wi-Fi, Airport transfers at designated times, Gratuities and taxes

    How to apply to Sports Business Bootcamp NYC

    1. 1

      Open the programme-specific secure enrollment form.

    2. 2

      Enter the participant's personal, school and contact information.

    3. 3

      Provide parent, address, custody and other requested details.

    4. 4

      Review the enrollment summary and program terms.

    5. 5

      Pay the required deposit to complete the application.

    6. 6

      Wait for a representative to confirm enrollment and next steps.

    What does Sports Business Bootcamp NYC cover?

    The program covers the following focus areas.

    Sports brands and fans

    Examine athlete branding, fan relationships and sports consumer behaviour.

    Media and marketing

    Explore digital media, sponsorships and major-event marketing strategies.

    Athlete management

    Study agencies, endorsements and the business of managing athletes.

    Licensing and commerce

    Analyse merchandising, licensing and sports e-commerce business models.

    Capstone strategy

    Design an endorsement portfolio strategy for a professional athlete.

    Curriculum may be adjusted based on participant interests and current developments.

    What is a typical day on Sports Business Bootcamp NYC?

    A typical day during the program.

    Morning curriculum

    Interactive teaching and case-based sports business study.

    Industry experience

    A site visit, guest speaker session or related professional experience.

    City highlight

    The group explores a scheduled New York City highlight.

    Evening activity

    A planned group activity closes the day.

    Who teaches on Sports Business Bootcamp NYC?

    The program is led by Professor Stephen Master, who has taught at NYU Stern for more than 20 years and previously held executive roles at the NFL and NBA. Industry executives and professionals contribute through guest sessions and possible venue visits.

    Named guest speakers and site-visit professionals are subject to scheduling changes.

    Where do students stay on Sports Business Bootcamp NYC?

    Residential plan

    • Times Square hotel: Students stay at the modern M Social Hotel Times Square in Manhattan.
    • Daily meals: Breakfast and dinner are included each day, with varied restaurant options.
    • Dietary support: Most dietary preferences and allergies can be accommodated.
    • Student support: Summer leaders build an inclusive group environment and provide daily supervision.
    • City activities: Listed recreation, entertainment and New York excursions are included.

    Non-residential plan

    • Day-student option: Commuters join the five weekday academic schedule without accommodation.

    Lunches, snacks, travel to and from the program, laundry and personal spending are not included.

    What happens after Sports Business Bootcamp NYC?

    After completing this program, participants often pursue:

    Receive a joint Certificate of Completion.

    Join the Sports Business Bootcamp alumni network.

    Request a reference or recommendation letter.

    Use the capstone as evidence of applied business thinking.

    Explore sports management majors, internships and career pathways.

    Participation does not guarantee university admission, an internship or employment.

    Where does Sports Business Bootcamp NYC take place?

    The program is based in New York City, with residential students staying at the M Social Hotel Times Square in Manhattan. Learning extends into the city through public transport, major sports venue visits and highlights such as Central Park, the High Line and Brooklyn Bridge.

    Specific sports venues may change with professional schedules.

    Sports Business Bootcamp NYC FAQs

    Students study sports branding, athlete management, media, sponsorships, licensing, consumer behaviour and major-event marketing. Learning uses interactive classes, current cases and collaborative projects.

    Professor Stephen Master leads the program. He has taught at NYU Stern for more than 20 years and previously worked as an executive at the NFL and NBA.

    Small teams tackle a practical sports business challenge using ideas from classes, visits and guest sessions. The published project asks students to design an endorsement portfolio for a professional athlete.

    The itinerary includes two possible site visits to major venues such as Madison Square Garden, MetLife Stadium, Yankee Stadium, Barclays Center or Citi Field. Exact visits may change with professional schedules.

    Students stay at the M Social Hotel Times Square in Manhattan. Residential tuition includes lodging, daily breakfast and dinner, hotel Wi-Fi and listed activities.

    Yes. A commuter option allows day students to join the five weekday academic schedule without hotel accommodation.

    Students receive a Certificate of Completion from Westcoast Connection and Sports Business Bootcamp. Reference or recommendation letters are also available on request.

    Yes. Westcoast Connection welcomes international participants, and its programs operate in English.

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    Sean Stevens

    Content reviewed by

    Sean Stevens

    Co-founder, Succeed | Founder, Immerse Education (2012–2026)

    Sean works at the intersection of academic enrichment, program quality and university preparation, with expertise in evaluating pre-university experiences for ambitious secondary school students.

    View author page

    Sources and verification

    Source types reviewed

    • Enrollment Form
    • 2027 Teen Summer Program Availability | Westcoast Connection
    • Summer 2027 Enrollment | Westcoast Connection
    • Frequently Asked Questions About Our Teen Summer Programs
    • New York City Sports Business Bootcamp For Teens | 6 Days

    Succeed uses official provider information where available, but keeps this public page focused on comparison and planning inside Succeed.

    What we verified (on 24 Aug 2026)

    • Program identity confirmed

    • Duration checked

    • Curriculum reviewed

    • Schedule reviewed

    • Accommodation checked

    • Meals checked

    • Enrollment process verified

    • Rolling admissions confirmed

    How Succeed uses this information

    We use source material to verify core facts, then show older cycle dates as reference when a current cycle is not available. Always check current application instructions before applying.