Succeed
    Marketing Summer School
    In-person Program

    Marketing Summer School

    by King's College London

    Explore marketing principles, consumer behavior and the digital ecosystem through university-style teaching, independent research and a group presentation.

    Last verified: 9 Oct 2026Reviewed by:BSBen Stacy

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    Marketing Summer School at a glance: cost, dates and eligibility

    Current status

    Upcoming

    Eligibility

    Final three years of high school

    Age range / Year group

    Ages 16-17

    Location / Region

    London, United Kingdom

    Cost

    £3,195; £3,965

    Duration

    1 week

    Format

    In-person

    Next deadline

    Not announced · Next cycle not announced

    Get next-cycle reminder
    Business & Economics
    Accommodation: Optional residential package
    Certificate / Outcome: Certificate of Completion
    Campus experience: University-level study
    Academic credit: Not for credit
    Teaching schedule: Monday-Friday, 9 a.m.-6 p.m.

    Marketing Summer School summary

    King's College London introduces marketing as a strategic, analytical and creative discipline, with particular attention to consumer behavior and the digital ecosystem.

    Students experience university-style seminars, lectures and workshops, then develop independent research and a collaborative presentation.

    It suits students who want to test their interest in marketing through academic work rather than focus only on advertising or social media.

    What is Marketing Summer School?

    Marketing Summer School is King's College London's Pre-University Marketing (Session 1) course. It introduces fundamental marketing principles and the digital ecosystem while giving students experience of university-level study.

    The course explores how changes in consumer behavior affect marketing strategies. Seminars, lectures, workshops and experiential learning activities connect the subject to independent research, a structured assignment and a collaborative group presentation.

    Why Succeed highlights Marketing Summer School

    • The curriculum treats marketing as a combination of strategic, analytical and creative thinking.

    • Consumer behavior and the digital ecosystem give the course a clear contemporary focus.

    • Independent research and a group presentation turn subject exploration into practical academic work.

    • The mix of seminars, lectures, workshops and experiential learning helps students sample university study.

    Who is Marketing Summer School for?

    Best for

    Students curious about marketing who want to try university-style research, discussion and collaborative presentation work.

    Not ideal if

    You want academic credit or a course focused solely on advertising sales and social media.

    Is Marketing Summer School worth it?

    This course could be worthwhile if you want to test whether marketing interests you as an academic subject. Its research assignment and group presentation provide concrete opportunities to practice analysis, communication and collaboration.

    The strongest reason to choose it is the learning experience rather than the certificate alone. It is not for academic credit, so weigh the teaching and research opportunities against the full cost of participation.

    A practical overview of cost, accommodation, meals, dates and provider details to review before deciding.

    Cost and what is included

    £3,195; £3,965; includes Tuition in both fee options, Accommodation in the residential package.

    Accommodation

    Optional residential package

    Provider details

    Review the King's College London provider page and official sources before making a final decision.

    Dates and logistics

    1 week; London, United Kingdom.

    What to check before committing

    Confirm current dates, payment terms, travel arrangements, cancellation rules and what is included with the provider.

    Compare this program with similar options before deciding on dates, cost, format and fit.

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    How much preparation does Marketing Summer School need?

    Effort level

    Moderate to high.

    Best started

    Allow several weeks before your intended session for documents and accommodation planning.

    Main challenge

    Turning independent research into a clear, well-supported assignment.

    Typical preparation

    • Draft a personal statement explaining your interest in marketing.

    • Prepare English proficiency evidence if English is not your first language.

    • Read about a brand's response to changing consumer behavior.

    • Practice explaining a marketing idea clearly in a short presentation.

    Useful if

    You want to practice university-style study before choosing a degree.

    What do students do on Marketing Summer School?

    You explore marketing principles and changing consumer behavior through university-style teaching. You then apply research and collaboration skills to a written assignment and a group presentation.

    Step-by-step process

    1. 1

      Build your understanding through seminars, lectures, workshops and experiential learning activities.

    2. 2

      Explore how changes in consumer behavior shape marketing strategies.

    3. 3

      Conduct independent research on a given topic.

    4. 4

      Produce a structured, well-supported response to an assignment brief.

    5. 5

      Work with a diverse group to produce a presentation.

    6. 6

      Complete module assignments and meet attendance requirements for the certificate.

    Marketing Summer School dates and deadlines

    Next cycle not announced yet. These dates are from the latest verified cycle and should be used as a reference only.

    Succeed does not have a separately listed public date for this cycle yet.

    Eligibility and requirements

    • Enrolled in the final three years of high school.

    • Aged 16 or 17 before the course starts.

    • Personal statement required.

    • English studied to at least CEFR B2.

    • English proficiency evidence required if English is not your first language.

    How much does Marketing Summer School cost?

    Tuition-only fee

    £3,195 — 2026 fee for one one-week course.

    Funding or discounts

    • Residential package: £3,965 — 2026 one-week total for tuition and accommodation.
    • Application fee: £65
    • Multi-course discount: Discounted bundle fees — Cannot be combined with other discounts and excludes English Language & Culture courses.

    What's included

    Tuition in both fee options, Accommodation in the residential package

    How to apply to Marketing Summer School

    1. 1

      Review the entry requirements on King's Pre-University Summer School page.

    2. 2

      Prepare your personal statement.

    3. 3

      Gather English proficiency evidence if English is not your first language.

    4. 4

      Use the course's Express interest email to ask about future study and application guidance.

    Next step with Succeed

    Interested in this programme?

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    What does Marketing Summer School cover?

    The program covers the following focus areas.

    Marketing principles

    Explore marketing as a discipline requiring strategic, analytical and creative thinking.

    Digital ecosystem

    Study how the digital era has transformed marketing.

    Consumer behavior

    Examine fundamental shifts in consumer behavior and their effects on marketing strategies.

    Research and presentation

    Produce a research-based assignment and collaborate on a group presentation.

    Curriculum may be adjusted based on participant interests and current developments.

    What is a typical day on Marketing Summer School?

    A typical day during the program.

    On campus teaching

    Teaching takes place between 9 a.m. and 6 p.m.

    Learning activities

    Students experience seminars, lectures, workshops and experiential learning activities.

    Who teaches on Marketing Summer School?

    King's College London provides research-enriched teaching through seminars, lectures, workshops and experiential learning activities. The learning experience is designed to introduce university-level study and current subject debates.

    Where do students stay on Marketing Summer School?

    Residential plan

    • Residential package: The residential option combines tuition and accommodation.

    Non-residential plan

    • Tuition-only option: A separate tuition-only option covers the same one-week course.

    What happens after Marketing Summer School?

    After completing this program, participants often pursue:

    Experience learning activities typical of first-year undergraduate Marketing.

    Produce a structured, well-supported research assignment.

    Develop a collaborative group presentation.

    Earn a Certificate of Completion by meeting assignment and attendance requirements.

    The course does not award academic credit.

    Where does Marketing Summer School take place?

    The course is taught on campus at King's College London in London, United Kingdom. The campus-based experience introduces students to university-level study.

    Marketing Summer School FAQs

    The course introduces marketing principles and the digital ecosystem, including how changes in consumer behavior affect marketing strategies. It combines strategic, analytical and creative thinking.

    Students experience seminars, lectures, workshops and experiential learning activities typical of university-level study. They also undertake independent research and collaborate on a presentation.

    Yes. Teaching takes place on campus between 9 a.m. and 6 p.m., Monday through Friday.

    The course is not for credit. Students can receive a Certificate of Completion by successfully completing module assignments and meeting attendance requirements.

    Students conduct independent research and produce a structured, well-supported response to an assignment brief. They also work in diverse groups to produce a presentation.

    Yes. The one-week residential package combines tuition and accommodation, while the tuition-only option is priced separately.

    Students must have studied English to at least CEFR B2. If English is not their first language, they must provide evidence of English proficiency.

    Yes. A personal statement is included in the course's entry requirements.

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    Ben Stacy

    Content reviewed by

    Ben Stacy

    Co-founder, Succeed | Former secondary teacher and educational leader

    Ben works at the intersection of education, technology and school adoption, with expertise in how secondary schools evaluate data-driven tools and how education technology is used in practice.

    View author page

    Sources and verification

    Source types reviewed

    • Pre-University Marketing (Session 1)

    Succeed uses official provider information where available, but keeps this public page focused on comparison and planning inside Succeed.

    What we verified (on 9 Oct 2026)

    • Official course page checked

    • Entry requirements reviewed

    • Teaching schedule checked

    • 2026 fee options reviewed

    • Certificate conditions checked

    How Succeed uses this information

    We use source material to verify core facts, then show older cycle dates as reference when a current cycle is not available. Always check current application instructions before applying.