Succeed
    Introduction to Marketing: AI and Digital Media
    In-person Program

    Introduction to Marketing: AI and Digital Media

    by UBC Future Global Leaders

    Explore digital marketing through social media, storytelling and AI tools. Develop a digital product idea with a team, build a rough prototype and pitch your marketing concept.

    Last verified: 9 Oct 2026Reviewed by:SSSean Stevens

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    Introduction to Marketing at a glance: cost, dates and eligibility

    Current status

    Upcoming

    Eligibility

    High school; completed grade 10

    Age range / Year group

    Ages 15-18

    Location / Region

    Vancouver, Canada

    Cost

    $1,940 CAD; $2,620 CAD

    Duration

    2 weeks

    Format

    In-person

    Next deadline

    Not announced · Next cycle not announced

    Get next-cycle reminder
    Artificial IntelligenceBusiness & EconomicsEntrepreneurshipMedia Studies
    Class size: Small classes
    Accommodation: Optional single-room campus residence
    Meals: Commuter lunch; residence full board
    Certificate / Outcome: Letter of Completion
    Latest verified cycle: 2026
    Sessions / cadence: Monday–Friday: 9am–12pm classes, 1:30–3pm workshops
    Tutors / faculty: Rochelle Grayson, MBA

    Introduction to Marketing summary

    This UBC Sauder course connects digital marketing with social media, storytelling and AI tools through hands-on team work.

    You develop a digital product or service idea, experiment with simple creation tools, build rough prototypes and finish with a project pitch.

    It suits learners who want to test their interest in marketing and entrepreneurship while experiencing university-style teaching and preparation workshops.

    What is Introduction to Marketing: AI and Digital Media?

    Introduction to Marketing: AI and Digital Media is a practical course offered by the UBC Sauder School of Business within Future Global Leaders. It explores how brands, creators and entrepreneurs use social media, storytelling and AI tools to attract attention.

    Students work in small teams to develop a digital product or service, build rough prototypes and design marketing concepts. The experience combines on-campus academic classes with university preparation workshops and culminates in a project pitch.

    Why Succeed highlights Introduction to Marketing

    • The project connects product ideas, prototypes and marketing, giving students a concrete way to test a business interest.

    • AI tools appear alongside storytelling and social media, keeping the focus on how technology serves a marketing idea.

    • Rochelle Grayson brings 20 years of business, technology and education experience to the classroom.

    • University preparation workshops complement subject learning with practical guidance on applications and academic life.

    Who is Introduction to Marketing for?

    Best for

    Learners interested in digital media, entrepreneurship and marketing who enjoy developing ideas with others and presenting their work.

    Not ideal if

    You want a course centered on advanced AI engineering or an individual project; the emphasis is introductory marketing and small-team creation.

    Is Introduction to Marketing worth it?

    The strongest reason to choose this course is the opportunity to turn an idea into a prototype, marketing concept and pitch. That sequence can help you decide whether you enjoy the creative and commercial sides of digital work.

    Its value depends on wanting both subject exploration and the wider campus experience. The course is introductory, and participation does not provide a direct pathway to university admission.

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    20 minutes · No obligation to enrol

    A practical overview of cost, accommodation, meals, dates and provider details to review before deciding.

    Cost and what is included

    $1,940 CAD; $2,620 CAD; includes Morning academic classes and afternoon university preparation workshops., Weekday lunch in the residence dining hall., UBC Recreation Card with swimming and drop-in sports., Residence add-on: single room and daily breakfast, lunch and dinner., Residence add-on: airport transfers and evening and weekend activities., Residence add-on: local medical insurance for international students., Residence add-on: two laundry loads with detergent..

    Accommodation

    Optional single-room campus residence

    Meals

    Commuter lunch; residence full board

    Provider details

    Review the UBC Future Global Leaders provider page and official sources before making a final decision.

    Dates and logistics

    2 weeks; Vancouver, Canada.

    What to check before committing

    Confirm current dates, payment terms, travel arrangements, cancellation rules and what is included with the provider.

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    How much preparation does Introduction to Marketing need?

    Effort level

    Moderate, with a structured weekday routine and collaborative project.

    Best started

    Allow at least eight weeks before a future residential session, and longer for visa arrangements.

    Main challenge

    Turning a team idea into a clear prototype and convincing pitch.

    Typical preparation

    • Collect examples of brands or creators whose digital marketing interests you.

    • Think of a simple digital product or service you would enjoy developing.

    • Discuss commuting or residence arrangements with your parent or guardian.

    • Prepare separate parent and student email addresses for Family Account registration.

    Useful if

    You want to explore marketing before choosing further study.

    What do students do on Introduction to Marketing?

    You move from exploring digital marketing examples to creating a team project that combines a product idea, prototype and marketing concept. University preparation workshops run alongside the subject classes.

    Step-by-step process

    1. 1

      Explore how brands and creators use social media, storytelling and AI tools.

    2. 2

      Develop a digital product or service idea in a small team.

    3. 3

      Experiment with simple creation tools and build rough prototypes.

    4. 4

      Design marketing concepts using digital marketing strategies.

    5. 5

      Pitch your project at the end of the course.

    Introduction to Marketing dates and deadlines

    Next cycle not announced yet. These dates are from the latest verified cycle and should be used as a reference only.

    Programme dates

    3-14 August 2026

    Reference date

    Eligibility and requirements

    • High school students ages 15-18.

    • Completed grade 10 or equivalent.

    • Canadian and international students may participate.

    • Recommended academics: 78% average, 3.5 GPA, B average or IB 5.

    • Recommended English: IELTS 6.0, TOEFL 80 or equivalent.

    How much does Introduction to Marketing cost?

    Course fee

    $1,940 CAD; $2,620 CAD — 2026 Canadian/permanent resident and international fees, respectively; GST extra.

    Funding or discounts

    • Optional residence: $2,650 CAD — 2026 package with accommodation, full board and named residence benefits.
    • Registration deposit: $500 CAD — 2026 payment policy requires full payment for registrations from 1 May 2026.
    • UBC President Bursary: Needs-based support — For eligible grade 11 British Columbia students demonstrating financial need.

    What's included

    Morning academic classes and afternoon university preparation workshops., Weekday lunch in the residence dining hall., UBC Recreation Card with swimming and drop-in sports., Residence add-on: single room and daily breakfast, lunch and dinner., Residence add-on: airport transfers and evening and weekend activities., Residence add-on: local medical insurance for international students., Residence add-on: two laundry loads with detergent.

    How to apply to Introduction to Marketing

    1. 1

      Review the eligibility requirements and Future Global Leaders refund policies.

    2. 2

      Select the course and choose commuting or the residence add-on.

    3. 3

      Have a parent or guardian create or log into the Family Account.

    4. 4

      Add the student with a primary email address different from the parent's.

    5. 5

      Assign the student to the course in the cart and complete checkout.

    6. 6

      Select New Application and submit the information package within 48 hours of registration.

    7. 7

      Follow the email instructions to set up the student's account and Campus-wide Login.

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    What does Introduction to Marketing cover?

    The program covers the following focus areas.

    Digital marketing

    Explore how brands and creators use social media, storytelling and AI tools to get noticed.

    Product ideas and prototypes

    Develop a digital product or service idea and test simple tools to build rough prototypes.

    Marketing concepts and pitching

    Create marketing concepts using digital strategies and present your team project in a final pitch.

    University preparation

    Attend workshops on applications, study habits, first-year expectations and university well-being.

    Curriculum may be adjusted based on participant interests and current developments.

    What is a typical day on Introduction to Marketing?

    A typical day during the program.

    Academic classes

    Three hours of subject classes each weekday.

    University preparation

    Attend university preparation workshops and lectures.

    Campus activities

    Join campus activities or use the time for study and recreation.

    Residence activities

    Residence students have social activities, study time and free time.

    Who teaches on Introduction to Marketing?

    Rochelle Grayson, MBA, is a UBC Sauder School of Business instructor and digital strategy executive with 20 years of business, technology and education experience. University preparation lectures are led by UBC instructors and professionals experienced in advising high school students.

    Where do students stay on Introduction to Marketing?

    Residential plan

    • Private campus room: Stay in a furnished single room on a mixed-gender residence floor.
    • Full board and transfers: Daily meals and airport transfers within scheduled service windows are included.
    • Residence support: Student life assistants provide 24/7 support with a 10-to-1 student-to-staff ratio.
    • Evenings and weekends: Join social activities and excursions to Vancouver destinations.

    Non-residential plan

    • Commuter campus experience: Attend classes, share weekday lunch and join optional afternoon activities until 5pm.
    • Commuter arrangements: Families arrange accommodation and transport; supervision is limited to in-class attendance checks.

    Residence rooms have shared bathrooms; air conditioning and fans are not provided.

    What happens after Introduction to Marketing?

    After completing this program, participants often pursue:

    Develop a team digital product or service concept.

    Create rough prototypes and marketing concepts.

    Practice presenting a project pitch.

    Gain insight into digital marketing and entrepreneurship careers.

    Earn a Letter of Completion through attendance and good standing.

    Participation is not a direct pathway to admission to UBC or another university.

    Where does Introduction to Marketing take place?

    Classes take place on the UBC Vancouver campus in British Columbia, Canada. The campus has regular bus services, pay parking and residence facilities, and is about a 30-minute drive from Vancouver International Airport.

    Introduction to Marketing FAQs

    You work in a small team to develop a digital product or service idea, build rough prototypes, design marketing concepts and pitch the project.

    Rochelle Grayson, MBA, teaches the course. She is a UBC Sauder School of Business instructor and digital strategy executive with 20 years of business, technology and education experience.

    Yes. Commuter students attend campus daily and receive weekday lunch and a UBC Recreation Card. Residence is an optional package.

    It includes a private room, daily breakfast, lunch and dinner, airport transfers, evening and weekend activities, and local medical insurance for international residence students.

    Students receive a Letter of Completion if they remain in good standing with program and conduct expectations and do not miss more than one class without approval.

    No. Future Global Leaders is not a direct pathway to UBC or another university. It offers subject exploration, university preparation and experience of campus life.

    Student life assistants live in residence and provide support 24/7, with a 10-to-1 residence student-to-staff ratio. Staff have first aid training, CPR-C and AED certification, and enhanced criminal records checks.

    Alternatives to Introduction to Marketing

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    Sean Stevens

    Content reviewed by

    Sean Stevens

    Co-founder, Succeed | Founder, Immerse Education (2012–2026)

    Sean works at the intersection of academic enrichment, program quality and university preparation, with expertise in evaluating pre-university experiences for ambitious secondary school students.

    View author page

    Sources & verification

    Source types reviewed

    • Student life | Extended Learning
    • Information for parents and students | Extended Learning
    • UBC Future Global Leaders | Extended Learning
    • Future Global Leaders on-campus | Extended Learning
    • Refunds, cancellations and transfers | Extended Learning
    • StrongerBC future skills grant | Extended Learning
    • Financial assistance | Extended Learning
    • Registration technical support | Extended Learning
    • Eligibility, admissions and accommodations | Extended Learning
    • How to pay | Extended Learning
    • How to log in or create a Lifelong Learning Student Account | Extended Learning
    • How to register or apply | Extended Learning
    • How online courses work | Extended Learning
    • Registration info | Extended Learning
    • UBC Pre-University Programs Sample Menu
    • Summer Program Code of Conduct and Rules
    • 2026 MarComm Schedule
    • Introduction to Marketing: AI and Digital Media | Extended Learning

    Succeed uses official provider information where available, but keeps this public page focused on comparison and planning inside Succeed.

    What we verified (on 9 Oct 2026)

    • Official course information reviewed

    • Course-specific session checked

    • Eligibility and recommendations reviewed

    • Fees and residence options reviewed

    • Attendance and completion requirements checked

    • Refund and supervision policies reviewed

    How Succeed uses this information

    We use source material to verify core facts, then show older cycle dates as reference when a current cycle is not available. Always check current application instructions before applying.