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    Introduction to Marketing and Influencer Culture
    In-person Program

    Introduction to Marketing and Influencer Culture

    by UBC Future Global Leaders

    A practical marketing course exploring brands, social media and influencer culture. Students develop content ideas and pitch a mini campaign in teams.

    Last verified: 9 Oct 2026Reviewed by:BSBen Stacy

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    Introduction to Marketing and Influencer Culture at a glance: cost, dates and eligibility

    Current status

    Upcoming

    Eligibility

    High school; completed grade 10

    Age range / Year group

    Ages 15-18

    Location / Region

    Vancouver, Canada

    Cost

    $1,940; $2,620

    Duration

    2 weeks

    Format

    In-person

    Next deadline

    Not announced · Next cycle not announced

    Get next-cycle reminder
    Business & EconomicsMedia Studies
    Accommodation: Optional single-room student residence
    Meals: Commuter lunch; residence full board
    Certificate / Outcome: Letter of Completion
    Campus experience: UBC Recreation Card; afternoon activities
    Tutors / faculty: Rui Basto da Silva, UBC Sauder
    Sessions / cadence: Mon-Fri: 3-hour classes; 1.5-hour workshops
    Academic level: First-year university; no exams

    Introduction to Marketing and Influencer Culture summary

    UBC's course connects marketing theory with the brands and creators students encounter every day, making it a useful introduction to business and media.

    Students experiment with content ideas, investigate how campaigns capture attention, and create a team campaign pitch alongside university preparation workshops.

    It suits students who want to understand the thinking behind digital campaigns and enjoy collaborative, practical learning.

    What is Introduction to Marketing and Influencer Culture?

    Introduction to Marketing and Influencer Culture is an interactive course offered by UBC Sauder School of Business through UBC Extended Learning. It forms part of the Future Global Leaders on-campus program and introduces modern marketing through examples from global brands and influencers.

    Students study brand building, storytelling and social media, then experiment with simple content ideas and marketing concepts. The practical centerpiece is a team mini campaign and pitch, complemented by afternoon university preparation workshops and campus activities.

    Why Succeed highlights Introduction to Marketing and Influencer Culture

    • The team campaign pitch turns an introduction to marketing into a concrete opportunity to practice presenting ideas.

    • Real brand and influencer examples connect classroom concepts with familiar digital culture.

    • A UBC Sauder lecturer brings teaching experience across marketing, strategy, international business and entrepreneurship.

    • University preparation workshops add practical guidance on applications, study habits and academic expectations.

    Who is Introduction to Marketing and Influencer Culture for?

    Best for

    Students curious about business, brands and digital media who enjoy developing ideas with others and presenting a campaign.

    Not ideal if

    You want specialist influencer career coaching or advanced marketing analytics; the course focuses on foundations and a beginner-friendly team project.

    Is Introduction to Marketing and Influencer Culture worth it?

    This course is a useful way to test an interest in marketing through examples, content experiments and a team pitch. Its combination of subject teaching and university preparation can help students connect academic interests with future study choices.

    The value depends on how much you want the wider campus experience as well as the marketing introduction. It is an introductory course, and participation does not provide a direct university admissions pathway, so families should compare its learning goals with the full cost of attendance.

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    20 minutes · No obligation to enrol

    A practical overview of cost, accommodation, meals, dates and provider details to review before deciding.

    Cost and what is included

    $1,940; $2,620; includes Morning academic classes and afternoon university preparation workshops, Weekday lunch in the residence dining hall, UBC Recreation Card for swimming and drop-in sports, Weekday afternoon student life activities, Residence add-on: single room and daily breakfast, lunch and dinner, Residence add-on: airport transfers within designated service windows, Residence add-on: evening and weekend activities, Residence add-on: local medical insurance for international students.

    Accommodation

    Optional single-room student residence

    Meals

    Commuter lunch; residence full board

    Provider details

    Review the UBC Future Global Leaders provider page and official sources before making a final decision.

    Dates and logistics

    2 weeks; Vancouver, Canada.

    What to check before committing

    Confirm current dates, payment terms, travel arrangements, cancellation rules and what is included with the provider.

    Compare this program with similar options before deciding on dates, cost, format and fit.

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    How much preparation does Introduction to Marketing and Influencer Culture need?

    Effort level

    Moderate, with a structured weekday schedule and collaborative project.

    Best started

    Begin planning 8-12 weeks before a confirmed future session, allowing time for housing, travel and any visa arrangements.

    Main challenge

    Turning a team's content ideas into a clear campaign pitch.

    Typical preparation

    • Choose two brands or creators and note how they attract their intended audiences.

    • Practice explaining a simple campaign idea clearly to someone unfamiliar with it.

    • Discuss the commuter and residence options with your parent or guardian before registration.

    • Prepare separate parent and student email addresses and plan to complete the information package within 48 hours of registering.

    Useful if

    You want to test whether marketing and business study interest you.

    What do students do on Introduction to Marketing and Influencer Culture?

    You explore how brands and influencers communicate with audiences, then apply the ideas in a team mini marketing campaign. Afternoon workshops introduce university preparation topics alongside the academic course.

    Step-by-step process

    1. 1

      Explore modern marketing through examples from global brands and influencers.

    2. 2

      Study how companies build brands, tell stories and use social media.

    3. 3

      Experiment with beginner-friendly tools to develop content ideas and test concepts.

    4. 4

      Create and pitch a mini marketing campaign with your team.

    5. 5

      Participate in university preparation workshops and campus activities.

    Introduction to Marketing and Influencer Culture dates and deadlines

    Next cycle not announced yet. These dates are from the latest verified cycle and should be used as a reference only.

    Introduction to Marketing and Influencer Culture — Session 1

    6-17 July 2026

    Two-week academic course with weekday classes and university preparation workshops.

    Reference date

    Introduction to Marketing and Influencer Culture — Session 2

    20-31 July 2026

    Two-week academic course with weekday classes and university preparation workshops.

    Reference date

    Eligibility and requirements

    • High school students ages 15-18.

    • Completed grade 10 or equivalent.

    • Canadian and international students may participate.

    • Recommended academics: 78% average, 3.5 GPA, B average or IB 5.

    • English learners: recommended IELTS 6.0, TOEFL 80 or equivalent.

    • No transcripts or proof of English are required.

    How much does Introduction to Marketing and Influencer Culture cost?

    Canadian / permanent-resident course fee

    $1,940 CAD — Includes the commuter meal and recreation benefits.

    Funding or discounts

    • International course fee: $2,620 CAD — Includes the commuter meal and recreation benefits.
    • Optional residence add-on: $2,650 CAD — Adds housing, full board, transfers and residence activities.
    • Registration deposit: $500 CAD — Part of the fee under the 2026 payment arrangement.
    • UBC President Bursary: Needs-based bursary — For eligible grade 11 British Columbia students demonstrating financial need.

    What's included

    Morning academic classes and afternoon university preparation workshops, Weekday lunch in the residence dining hall, UBC Recreation Card for swimming and drop-in sports, Weekday afternoon student life activities, Residence add-on: single room and daily breakfast, lunch and dinner, Residence add-on: airport transfers within designated service windows, Residence add-on: evening and weekend activities, Residence add-on: local medical insurance for international students

    How to apply to Introduction to Marketing and Influencer Culture

    1. 1

      Review the eligibility requirements and the commuter or residence refund terms.

    2. 2

      Select the course session and relevant options in the registration cart.

    3. 3

      Have a parent or guardian create or sign into the official Family Account.

    4. 4

      Add the student as a family member using a different primary email address.

    5. 5

      Assign the student to the course in the cart and complete checkout.

    6. 6

      Select New Application and submit the information package within 48 hours of registration.

    7. 7

      Follow the emailed instructions to set up the student's account and Campus-wide Login.

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    What does Introduction to Marketing and Influencer Culture cover?

    The program covers the following focus areas.

    Marketing foundations

    Explore how companies target audiences and stand out through real brand examples.

    Brand building and storytelling

    Study how brands develop identities and tell stories that capture attention.

    Social media and influencers

    Investigate how social media and creators shape messages, trends and preferences.

    Campaign development

    Experiment with content ideas before creating and pitching a team mini campaign.

    Curriculum may be adjusted based on participant interests and current developments.

    What is a typical day on Introduction to Marketing and Influencer Culture?

    A typical day during the program.

    Academic classes

    Monday-Friday, 9 am-12 noon: three hours of subject teaching daily.

    University preparation

    Monday-Friday, 1:30-3 pm: 1.5 hours of university preparation workshops daily.

    Campus activities

    The sample schedule places campus activities, study time and free time at 3:30-5 pm.

    Residence activities

    The sample residence schedule places social activities, study time and free time at 7:30-9 pm.

    Who teaches on Introduction to Marketing and Influencer Culture?

    The course lists Rui Basto da Silva, MBA (UBC), a sessional lecturer at UBC Sauder School of Business. His undergraduate and graduate teaching spans marketing, strategy, international business and entrepreneurship, with additional experience coaching case competitions.

    University preparation lectures are led by UBC instructors and professionals experienced in advising high school students.

    Where do students stay on Introduction to Marketing and Influencer Culture?

    Residential plan

    • Private campus room: Stay in a single furnished room on a mixed-gender floor with student life assistants.
    • Daily full board: Breakfast, lunch and dinner are included on weekdays and weekends.
    • Residence support: Student life assistants provide 24/7 support with a 10-to-1 student-to-staff ratio.
    • Transfers and activities: The add-on includes designated airport transfers and evening and weekend activities.

    Non-residential plan

    • Weekday lunch: Commuters receive lunch in the residence dining hall Monday through Friday.
    • Recreation and afternoon activities: Commuters receive a UBC Recreation Card and may join afternoon activities until 5 pm.
    • Commuter arrangements: Families arrange accommodation and transport, and UBC monitors commuter attendance during class hours.

    Residence rooms have shared bathrooms and no air conditioning or supplied fan; students bring their own towel.

    What happens after Introduction to Marketing and Influencer Culture?

    After completing this program, participants often pursue:

    Develop and pitch a team mini marketing campaign.

    Build an introductory understanding of marketing and audience engagement.

    Explore university study expectations through preparation workshops.

    Receive a Letter of Completion when attendance and conduct requirements are met.

    Future Global Leaders is not a direct pathway to UBC or another university.

    Where does Introduction to Marketing and Influencer Culture take place?

    Classes take place on the UBC Vancouver campus in British Columbia, Canada, with residence, dining and recreation facilities on campus. Vancouver International Airport is about a 30-minute drive away, and the campus is served by buses at the central UBC Bus Loop.

    Residence airport transfers operate within designated arrival and departure windows.

    Introduction to Marketing and Influencer Culture FAQs

    You explore modern marketing, brand building, storytelling, social media and influencer culture through real examples. You also develop simple content ideas and test marketing concepts.

    You work in a team to create and pitch a mini marketing campaign.

    The course lists Rui Basto da Silva, MBA (UBC), a sessional lecturer at UBC Sauder School of Business. His teaching experience includes marketing, strategy, international business and entrepreneurship.

    Yes. Commuter students attend on weekdays, receive lunch in the residence dining hall and a UBC Recreation Card, and can participate in afternoon activities.

    The residence add-on includes a private room, daily breakfast, lunch and dinner, airport transfers within designated service windows, and evening and weekend activities. Local medical insurance is included for international residence students.

    Student life assistants live in residence and provide support 24/7, with a 10-to-1 residence student-to-staff ratio. Staff hold first aid, CPR-C and AED certifications and undergo criminal record checks.

    Students receive a Letter of Completion if they remain in good standing with program and conduct expectations and do not miss more than one class without approval.

    No. Future Global Leaders is not a direct pathway to UBC or another university, although it offers subject exploration, university preparation and experience of campus life.

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    Ben Stacy

    Content reviewed by

    Ben Stacy

    Co-founder, Succeed | Former secondary teacher and educational leader

    Ben works at the intersection of education, technology and school adoption, with expertise in how secondary schools evaluate data-driven tools and how education technology is used in practice.

    View author page

    Sources and verification

    Source types reviewed

    • Student life | Extended Learning
    • Information for parents and students | Extended Learning
    • UBC Future Global Leaders | Extended Learning
    • Future Global Leaders on-campus | Extended Learning
    • Refunds, cancellations and transfers | Extended Learning
    • StrongerBC future skills grant | Extended Learning
    • Financial assistance | Extended Learning
    • Registration technical support | Extended Learning
    • Eligibility, admissions and accommodations | Extended Learning
    • How to pay | Extended Learning
    • How to log in or create a Lifelong Learning Student Account | Extended Learning
    • How to register or apply | Extended Learning
    • How online courses work | Extended Learning
    • Registration info | Extended Learning
    • Suggested Packing List for Students Staying in a UBC Residence
    • UBC Pre-University Programs Sample Menu
    • 2026 MarComm Schedule
    • Pre-University Summer Program Code of Conduct and Rules
    • Introduction to Marketing and Influencer Culture | Extended Learning

    Succeed uses official provider information where available, but keeps this public page focused on comparison and planning inside Succeed.

    What we verified (on 9 Oct 2026)

    • Course identity checked

    • Session dates matched

    • Eligibility reviewed

    • Fee options checked

    • Residence inclusions reviewed

    • Refund terms reviewed

    • Bursary eligibility checked

    How Succeed uses this information

    We use source material to verify core facts, then show older cycle dates as reference when a current cycle is not available. Always check current application instructions before applying.