Programme dates
19-30 July 2027
In-person Program
Marketing in the Digital Era Summer School
Study marketing fundamentals and digital strategy through King's College London lectures, group work and practical analysis of customer needs, pricing and promotion.
Last verified: 9 Oct 2026Reviewed by:Succeed Editorial
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Marketing in the Digital Era at a glance: cost, dates and eligibility
Current status
Upcoming
Eligibility
Undergraduates, graduates; experienced professionals
Age range / Year group
Ages 18+
Location / Region
London, United Kingdom
Cost
£2,550; £3,525
Duration
2 weeks
Format
In-person
Accommodation: Great Dover Street; single en-suite rooms
Meals: Budget separately; shared kitchens available
Certificate / Outcome: Completion certificate and results transcript
Tutors / faculty: King's academics
Academic credit: 15 King's credits; 7.5 ECTS; 4 US
Study workload: 45 contact hours; 105 independent study hours
Campus schedule: Monday-Friday; 4-5 hours daily
Assessment: 50% coursework; 50% multiple-choice questions
Marketing in the Digital Era summary
King's College London approaches digital-era marketing as a business discipline: understanding customers, developing offerings, setting prices and communicating value.
Interactive teaching and team project work lead into university-standard coursework and a multiple-choice assessment.
It suits learners seeking a structured academic foundation in marketing rather than a course focused only on advertising tactics.
What is Marketing in the Digital Era Summer School?
Marketing in the Digital Era Summer School is a King's College London undergraduate-level course examining how marketing strategy supports organizational goals. It covers customer needs, product and service development, pricing, distribution and promotion, connecting strategic, analytical and creative thinking.
Students learn face to face through interactive lectures, seminars, tutorials, group work and off-campus visits. Team project work and assessment preparation give the course a practical dimension, while coursework and multiple-choice questions test academic understanding.
Why Succeed highlights Marketing in the Digital Era
The curriculum connects digital-era marketing to customer needs and business strategy, giving it breadth beyond promotion alone.
Lectures, tutorials, group work and off-campus visits offer several ways to apply marketing concepts.
The module publishes its workload and assessment split, making the academic commitment easier to evaluate.
Defined credit equivalence and a results transcript provide a route to formal recognition when a home institution approves.
Who is Marketing in the Digital Era for?
Best for
Learners who want to understand how customer insight, pricing, products and promotion fit into a coherent marketing strategy.
Not ideal if
You want a light introduction without independent study or assessed work, or need guaranteed credit transfer.
Is Marketing in the Digital Era worth it?
This course is a strong option if you want academic depth behind everyday marketing decisions. Its combination of customer-focused content, collaborative teaching and formal assessment gives you a clear structure for developing and testing understanding.
The workload deserves careful consideration: the syllabus allocates 150 study hours, including substantial independent work. Its value is greatest when that commitment fits your learning goals; any degree-credit benefit also depends on your home institution's approval.
A practical overview of cost, accommodation, meals, dates and provider details to review before deciding.
Cost and what is included
£2,550; £3,525; includes Academic tuition., Course materials., On-campus Wi-Fi., Campus libraries, classrooms and catering facilities., Completion certificate., Extracurricular activities, excluding travel., Accommodation with the residential package..
Accommodation
Great Dover Street; single en-suite rooms
Meals
Budget separately; shared kitchens available
Provider details
Review the King's College London provider page and official sources before making a final decision.
Dates and logistics
2 weeks; London, United Kingdom.
What to check before committing
Confirm current dates, payment terms, travel arrangements, cancellation rules and what is included with the provider.
Compare this program with similar options before deciding on dates, cost, format and fit.
Compare with similar programsHow much preparation does Marketing in the Digital Era need?
Effort level
High for a short summer course.
Best started
Begin gathering documents several weeks before the published application opening.
Main challenge
Balancing intensive classes, independent study and two assessed components.
Typical preparation
Gather your academic record and English-language evidence where required.
Prepare a personal statement explaining your interest in marketing.
Ask your home institution about credit transfer before committing.
Plan your accommodation, meal and travel budget alongside time for independent study.
Useful if
You want to connect marketing theory with practical business decisions.
What do students do on Marketing in the Digital Era?
You study how organizations identify customer needs and translate them into products, prices, distribution and promotion. Interactive teaching, collaborative work and independent study build toward coursework and a multiple-choice assessment.
Step-by-step process
- 1
Explore marketing's evolution, societal role and core theories.
- 2
Analyze customer needs and the elements of a marketing strategy.
- 3
Apply marketing concepts through seminars, tutorials and group work.
- 4
Participate in team project work and off-campus visits.
- 5
Complete the coursework assignment and multiple-choice assessment.
Marketing in the Digital Era dates and deadlines
Upcoming
Applications open
9 November 2026
King's Summer School application opening for the 2027 cycle.
| Milestone | Date | Timezone | Status | |
|---|---|---|---|---|
Programme dates | 19-30 July 2027 | Local | Upcoming | |
Applications open | 9 November 2026 | Local | Upcoming |
Eligibility and requirements
Be 18 or older at the course start.
Be currently or previously enrolled in an undergraduate degree.
Professionals may apply with substantial relevant experience.
Meet the minimum 2:1 degree-equivalent grade requirement.
Have CEFR C1 English proficiency or equivalent.
How much does Marketing in the Digital Era cost?
2026 tuition fee
£2,550 — One two-week course.
Funding or discounts
- 2026 residential package: £3,525 — Tuition plus accommodation for one two-week course.
- Application fee: £65 — Applicants from partner institutions may be exempt.
What's included
Academic tuition., Course materials., On-campus Wi-Fi., Campus libraries, classrooms and catering facilities., Completion certificate., Extracurricular activities, excluding travel., Accommodation with the residential package.
How to apply to Marketing in the Digital Era
- 1
Complete your personal details in the undergraduate application form.
- 2
Select Marketing in the Digital Era and your preferred accommodation option.
- 3
Provide your personal statement, academic evidence and English-language evidence where required.
- 4
Pay the application fee and add the payment reference unless exempt.
- 5
Review and submit your application.
- 6
After a successful application, pay tuition to confirm your place.
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What does Marketing in the Digital Era cover?
The program covers the following focus areas.
Customer needs
Study how organizations identify existing and future customer needs.
Products and services
Explore how offerings are developed to meet customer needs.
Pricing strategy
Examine pricing decisions that influence demand and company profits.
Distribution
Consider how organizations deliver products and services effectively and efficiently.
Communication and promotion
Explore how data and creativity stimulate interest, desire and purchase.
Curriculum may be adjusted based on participant interests and current developments.
What is a typical day on Marketing in the Digital Era?
A typical day during the program.
Campus teaching
Expect 4-5 hours on campus daily, usually 09:00-13:00 or 14:00-18:00.
Independent study
The syllabus allocates 105 independent study hours alongside 45 contact teaching hours.
Social activities
The example Monday-Thursday timetable includes a welcome reception, walking tour, bowling, cinema, Globe visit and comedy show.
Who teaches on Marketing in the Digital Era?
King's academics teach the summer modules in their areas of expertise. Marketing students learn through interactive lectures, seminars, tutorials, group work and off-campus visits.
Where do students stay on Marketing in the Digital Era?
Residential plan
- Great Dover Street rooms: The residential package provides a single en-suite room with shower, linen and towels.
- Meals and kitchens: Shared kitchens are available, and students should budget separately for meals.
- Residence facilities: The residence lists Wi-Fi, a gym, common room, laundry and study areas.
- Security support: King's campuses and residences have 24-hour security cover.
Non-residential plan
- Tuition-only option: Students can choose tuition without the residential package.
- Campus and social access: Tuition includes campus facilities and extracurricular activities; campus food outlets are available.
Great Dover Street has refurbishment works during 2026/27, with possible noise disruption and room moves.
What happens after Marketing in the Digital Era?
After completing this program, participants often pursue:
Develop a foundation for further marketing study.
Apply marketing tools and frameworks to business decisions.
Receive a final mark on a results transcript.
Gain a completion certificate.
Request degree-credit recognition from your home institution.
The syllabus gives equivalence to 15 King's credits, 7.5 ECTS or 4 US credits; transfer requires home-institution approval.
Where does Marketing in the Digital Era take place?
The course takes place on campus at King's College London, with summer teaching generally based at Strand and Guy's campuses. Residential students stay at Great Dover Street Apartments, about a ten-minute walk from Guy's Campus and London Bridge station.
Students arrange their own airport transfers.
Marketing in the Digital Era FAQs
You study marketing fundamentals, customer needs, product and service development, pricing, distribution and promotion. The course connects these activities to organizational strategy and business decisions.
The syllabus specifies a coursework assignment worth 50% and multiple-choice questions worth 50%. Teaching and assessment follow university academic standards.
The module syllabus specifies 45 contact teaching hours and 105 independent study hours. Campus attendance is usually 4-5 hours per weekday, with independent study alongside classes.
The syllabus gives equivalence to 15 King's credits, 7.5 ECTS or 4 US credits. Your home institution decides whether the module can count toward your degree.
The optional residential package uses Great Dover Street Apartments. Students receive a single en-suite room with shower, linen and towels.
Budget separately for meals. Great Dover Street has shared kitchens, while campus food outlets and nearby cafés provide other options.
You must attend at least 80% of classes and meet assessment requirements to pass. Students meeting the attendance requirement while auditing assessments may receive a certificate of attendance.
King's campuses and residences have security cover 24 hours a day. The Safe Zone app also supports emergency reports, security concerns and first aid requests.
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Save this program in Succeed to compare it with similar programs, dates, costs and formats in one place.
Compare with other programsSources & verification
Source types reviewed
- Student Experience | Summer Programmes | King’s College London
- Great Dover Street
- Information for applicants | Summer Programmes | King’s College London
- Summer at King's | Summer Programmes | King’s College London
- Undergraduate Summer School | Summer Programmes | King’s College London
- Marketing in the Digital Era — Module Information
- Summer School, Winter School and Bespoke Programming Terms and Conditions 2027
- Marketing in the Digital Era
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Marketing in the Digital Era Summer School
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